Description A reputable hospital in Accra is seeking the services of smart, confident, performance oriented and experienced professional to occupy the position of a Marketing Officer.
RESPONSIBILITIES
- Develop and execute marketing plans and strategies to achieve business objectives.
- Conduct market research to identify customer needs, preferences, and market trends to inform marketing strategies.
- Design and implement marketing campaigns across various channels, including digital platforms, print media, social media, and events.
- Create compelling content for promotional materials, website, social media, and other marketing mediums ensuring consistency in brand messaging.
- Oversee the Institutions social media presence to increase online visibility and engagement with our target audience.
- Monitor and analyze the effectiveness of marketing campaigns, generate reports, and provide recommendations for continuous improvement.
- Manage relationships with external agencies, vendors, and sponsors to ensure effective delivery of marketing activities.
- Stay updated on industry trends, competitor activities, and best practices in marketing.
- Provide appropriate branding at all the facility’s events to enhance brand visibility.
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