Job Description

Our client a financial institution licensed by the Bank of Ghana is currently looking to recruit a proactive Head of Marketing to support their operations in Ghana.

ROLE PROFILE

The successful person will lead the entire Marketing department and will also oversee all marketing activities.

DUTIES

• Responsible for planning, developing and implementing marketing and sales strategies.
• Designing and implementing integrated online and offline marketing strategies and campaigns
• Building and managing the entire marketing team (Sales, offline marketing, online marketing, PR, social media and more)
• Assuming overall responsibility for developing the annual marketing plan for the organization; for strategic marketing and sales planning; market research programs; field force activities, and control of the marketing budget.
• Will be responsible for planning of brand strategies and Public Relations activities in order to support the business goals
• Developing ongoing liaison with key opinion leaders, customer groups and other to ensure that significant developments in the market are identified and monitored.
• Monitoring and analyzing market trend
• Preparing reports to monitor results

Required Skills or Experience

• Bachelor’s degree in Marketing. MS Marketing is an advantage
• 5+ years’ experience in consumer marketing and strategic development at a leading brand. Advantage for financial brand.

REQUIREMENT

• Strong interpersonal and communication skills
• Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.
• Knowledge in MS(Power point, Excel and Office)
• Strong presentation skills
• Must be self-discipline and service driven
• Good negotiation and persuasive skills
• Excellent understanding of sales and marketing
• Must be a team player who can build and leverage partnership