Job Description

Our Client a market leader into Security Printing and Specialized Stationery Supplies is currently looking to hire a Marketing Manager to support their operations here in Ghana.

ROLE PROFILE

Develop and implement the company’s marketing and business development strategy and ensure client satisfaction is maintained at all times.

Responsibilities/ Duties

Strategy/Marketing and Sales Operations

• Develop marketing strategy that ensures attainment of company’s sales goals and profitability
• Prepare and monitor action plans for implementing the company’s marketing strategy
• Develop marketing and operational tools and collateral
• Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets.

Business Development

• Generate new leads and business for the company
• Direct and coordinate company sales and marketing functions.
• Participate in the development of new project proposals.
• Directly manage major and critical client accounts, and coordinate the management of all other accounts.
• Initiate and coordinate development of action plans to penetrate new markets.

Market Research

• Undertake research and report to management on service and solution improvements that will enhance sales and marketing activity performance
• Conduct competitive analysis to keep up with industry trends, identify marketing opportunities and the development of new services and products.
• Analyze and evaluate the effectiveness of marketing strategies, costs and results.

 Client service

• Actively seek new clients
• Manage existing client relationships by regular visits
• Develop and review customer call plans for the marketing team
• Develop and manage new relationships
• Work with clients on content and format of works
• Maintain contact with all clients in the market area to ensure high levels of client satisfaction
• Promote positive relations with partners, vendors, and distributors.

Management (Team)

• Make recommendation for recruiting, hiring, developing and continuously training the  marketing team
• Supervise the planning and development of company marketing and communication materials.
• Manage and monitor the performance of the team and ensure that standards are maintained and performance targets are achieved at all times.

Reporting

• Provide timely research feedback to senior management on:
  • Competitive strategy analysis
  • Customer satisfaction
  • Market and industry trends
  • New clients acquisition – Pipeline Reporting, Conversion Rates

Key Performance Indicators

• Timely and full execution of marketing initiatives and plans.
• Revenue
• Timely submission of marketing reports.
• New Client Acquisition – Pipeline Reporting/Conversion Rate
• Customer Events
• New products and services.
• Timely preparation and dissemination of marketing initiatives.

Required Skills or Experience

• A minimum of a Bachelor’s Degree in Sales, Marketing , Business Administration, Printing or Publishing
• And a professional qualification in marketing or a related field is required.

WORK EXPERIENCE

5-year post qualification relevant experience gained from working in a sales and marketing environment.

REQUIREMENTS

• Good understanding of the printing industry dynamics and requirements
• Good interpersonal skills, relationship building with strong customer orientation
• Good negotiation skills
• Proven leadership and ability to drive a marketing team
• Good report writing skills
• Very strong communication skills
• Strong presentation skills
• Very good networking skills
• Must possess a high sense of professionalism