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Social Media Marketing Consultant (Consultancy)

JOB SUMMARY

Company Confidential
Industry ICT
Category Marketing
Location Accra
Job Status Full-time
Salary GH¢ 
Education -:-
Experience N/A
Job Expires Dec 31, 2016
Contact ...
 

Job Description

Objectives:

  • The focus will be to address the system-wide weaknesses in the areas of social media management within Image-ad Ghana. The objective of the consultancy is to assist Image-ad to:
    • To create an all-inclusive plan that takes a three-pronged approach to online marketing.
    • Web content writing and content marketing
    • PR
    • Social media marketing
  • The web content writing and content marketing aspect for our social media services should deliver the greatest ROI over time. 
  • Adding PR to the mix provides an excellent source of high quality backlinks to our site, on top of the obvious benefit of increasing our company’s profile and driving site traffic/interest.
  • Since we are serious about SEO and social media marketing, we should focus on online PR. 

Social Media Marketing

  • social media network listed below, with details about what is included on a regular basis:

Facebook

  • Unique Posts –  Post 2-3 times on our Facebook page, on average, every day. These posts will be a combination of custom graphics, calls to action to visit the website and company-based news.
  • Content Promotion – Every piece of unique content that you write for us will be promoted on social media. Not only will this increase the number of people who will read this content, but it will improve our SEO as well.
  • Interacting with Other Pages – To help catch the eye of complementary, non-competing businesses. This will lead to more sharing of company content and status updates and introduce people to the brand.
  • Creating Custom Images – Up to two custom graphics per week
  • Customer Service – When people are unhappy or happy about a program or product, they’ll often head to social media to voice their opinions. You must respond to any feedback that’s received promptly and courteously. You’ll also answer any questions that potential users may have.
  • Facebook Ads – This includes:
    • Management of the campaign
    • Analytic reports
    • Graphic design/appropriate paid for stock photo
    • Audience targeting
    • Adjusting ads as needed to maximize results
    • Determining what content is best to send them to
    • A/B testing between multiple ads within the same campaign

Twitter

  • Daily Tweets – An average of 7-10 tweets a day. Approximately 20-30% of the content will be self-promotional, the rest of the focus will be on providing value to the community and interacting with the company’s target audience.
  • Hashtag Creation and Management – You must keep a close eye on trending topics, and when appropriate, jump in on the conversation using the appropriate hashtag. This will help increase visibility of the company, as well as lead to more followers and interaction.
  • Interacting for PR Purposes – One of the most effective uses of Twitter is as a PR tool. Journalists are active on Twitter, and regularly use it to find sources to quote in their articles. You must create lists of journalists, bloggers and industry influencers to target on Twitter, build relationships and introduce them to the company. This is one of the fastest ways Twitter can deliver ROI.
  • Content Promotion – You must continually share company content, which will help drive traffic to the site and raise awareness of the brand. This also sends signals to the search engines that your content is worth sharing, which can help improve the site’s SEO.
  • Customer Service – You must monitor for people tweeting about the company, even if they don’t @them directly. If they have something awesome to say, you must make sure to retweet, favorite and let everyone know. If they have something negative to say, you will let us know immediately and respond to them promptly and courteously. And if they have questions, you will answer them right away.
  • Keyword Monitoring – You’ll use Hootsuite to monitor for people talking about topics relevant to our company, and jump in and interact as necessary.
  • Twitter Chats – You’ll participate in one Twitter chat per month on behalf of our brand. If no Twitter chats exist, you can create and manage your own.

Google+

  • Updates – Studies have shown that daily updates on Google+ directly impact how well one’s site is ranked after 90 days. A percentage of these updates will link back to the company site directly, having an even greater impact on SEO.
  • Communities – Many people use Google+ just for engaging in the communities on the social network, and we must be active in all the relevant ones. You must check out what already exists and create our own communities when
  • Adding Targeted Pages to Circles – Similar to Twitter lists, and effective in helping to regularly interact with the right people.
  • Hashtags – You must include appropriate hashtags in updates. People use hashtags to search for posts that they’re interested in, so you must make sure that you’re using the ones that are the most relevant and popular.

LinkedIn

  • Updates – An average of two posts on the company’s LinkedIn page, which will reach those following it. All blog posts, articles and press mentions will be promoted via the page.
  • Interaction – Following other LinkedIn pages, focusing on thought leaders and companies that are related to our brand, but are not our competitors. You must share their content periodically when it is the type of content that speaks to our audience.
  • LinkedIn Group Involvement – Joining in and engaging with members of LinkedIn groups. This will increase engagement from those not already following the company page and drive traffic back to the website. You must join 5-7 group discussions a week. This includes promoting content from the site when appropriate.
  • LinkedIn Group Management – Post once a week in each at least and jump into the discussions others are having when appropriate.
  • Ad management – You bear the budget and manage the targeting, monitoring and reporting. This will allow our posts to reach individuals and businesses who aren’t already familiar with our brand, who fit into our target audience and will convert into leads. 

Images

  • Copyright – You will only use images that you have the rights to. They will be stock photos, custom graphics (up to one per week) and photos that we provide you with, unless they are shared promoting another article. You must use the optimal images sizes for each social network.

Analytics and Reporting

We expect to receive a thorough report each month, which details:

  • Progress on PR – what’s pending publishing, what you’re currently working on and what you’re lining up for the future.
  • Increases in social media following, referral traffic and engagement
  • Changes in site traffic
  • Changes in Alexa ranking 
  • Number of keywords we’re ranking for (and how many are in positions 1-3 and 4-10)
  • Referral traffic – interesting referrers, percentage increases, etc.
  • Organic traffic – keywords, PPC value, percentage increase, etc.
  • Popular content – this helps to determine what your readers are most interested in, so we can generate more of it (and link more to existing popular content)
  • Opportunities via PR and social media
  • Interesting stories the brand may be able to take advantage of

Assignment Period:

  • The period of assignment will be for 3 – 6 months.
  • The initial one-month contract will be considered as probation; subject to satisfactory performance.
  • Performance criteria determined in the previous section will be used to assess performance in the remaining months.
  • Image-ad will review the performance of the Consultant, within two weeks upon completion of the probation period and inform the Consultant of the decision to continue or not.
  • The performance will be based on the performance indicators indicated in the employer’s agreement. 

Terms of payment: Payment will be made in 2 installments. 

How To Apply

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Note

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