Job Description

JOB PURPOSE:

The successful applicant shall be responsible for establishing a strong brand and product portfolio. He/ She shall create new channels and opportunities for growth in Ghana and subsequently in the West Africa Sub – region. The role reports to the CEO.

ROLE SPECIFIC REQUIREMENTS:

• Design the strategies and guidelines for brand development and growth in the consumer space.
• Outline and design the appropriate trade /retail marketing strategies, tools and toolboxes to support a dynamic sales team achieve its yearly sales objectives and in return impact the company’s revenue targets.
• Develop appropriate marketing and communication instruments for each of the products.
• Build an image for each of the brands with the right mix of initiatives with the help of marketing and advertising agencies.
• Use integrated marketing to increase selling opportunities and consumer affinity to Company’s portfolio.
• Cooperate and coordinate with the various departments of the company on matters around sales and operation planning

Required Skills or Experience

• Bachelor’s degree in Marketing or similar related Degree.
• MBA in Marketing.
• Minimum 5 years working experience in Brand Marketing in Consumer products or FMCG.

PERSON SPECIFIC REQUIREMENT:

• Good analytical skills
• Effective communication and interpersonal skills.
• Excellent knowledge of marketing in the FMCG environment
• Leadership skills
• Knowledge of marketing research
• Good Presentation skills