Job Description

A Reputable Private Health Insurance Company is seeking a qualified, experienced, competent, hardworking, dedicated individual for immediate employment as Marketing Manager

JOB OVERVIEW

• Play a lead role in defining policies, procedures, processes and strategies, particularly in the area of marketing 
• Plan, organise, implement, control marketing operations  of the Company
• Analyse competitor activity and other trend analysis and interpretations for improved marketing strategies.
• Develop effective marketing strategies to capture a significant share of the healthcare insurance market
• Identify new markets, develop new business opportunities and new products to suit the changing needs of the market
• Ensure cost effective marketing operations
• Ensure best practices in customer care and education for existing and potential clients
• Develop relevant marketing tools, product proposals, and presentations
• Schedule meetings with prospective  clients for presentations and make follow-ups
• Ensure the realisation of marketing goals, objectives and targets of the Company
• Meet performance targets set by Management
• Provide leadership in developing business partnerships and strategic alliances
• Mentor the marketing department into one of excellence to undertake efficient and results oriented marketing activities for the Company
• Monitor and evaluate the activities of the marketing department
• Provide the vision and direction to the marketing staff of the Company
• Review and advise Management on market conditions relative to the Company’s sector performance
• Ensure that the marketing and the public relations of the Company are carried out with integrity
• Assist to develop short, medium and long term marketing plans and budgets
• Provide information and reports to the National Health Insurance Authority (NHIA)
• Assist in planning, organising and controlling the affairs for of the company for the fulfilment of its strategic objectives. 
• All other duties which may arise in the course of your work

Required Skills or Experience

• A Degree in Marketing and/or a professional designation or its equivalent 
• Minimum of 5years working experience in a relevant institution(s)
• Must be well grounded in current marketing strategy development and execution
• Excellent communication and presentation skills
• Must exhibit the characteristics of persuasive salesmanship
• The ability to anticipate, identity and offer solutions to the needs potential and existing clients
• Good analytical, problem solving, organization and planning skills
• Ability to work independently and multi-tasked in a busy, fast paced environment
• Demonstrated ability to resolve difficult client issues through high quality service oriented interactions
• Evidence of a repertoire  of industry networks is relevant
• Demonstrate  good Business Intelligence
• Must be results oriented
• Must demonstrate good leadership abilities
• Good working knowledge of Microsoft Office package