Job Description

• Domicile Office: The BEIGE Group, East Legon
• Report to: Team Lead, Brands.

Key Responsibilities
In consultation with the Team Lead for the Department, the successful applicant will:

• Lead in brand Development and Monitoring: Developing and implementing a plan that achieves company’s target of attaining a very high-value Brand Equity. This includes, but not limited to, advertising, programs/promotions and research. He/She will work in collaboration with agencies/vendors and internally with the Service and Business Development Departments, to drive superior market results.
• Demonstrate creativity in both internal and external communication. 
• Develop a very reliable database of all Branding Activities to enable the company readily provide information that management requires for strategic planning.

Brand Visibility – Always create top-of-the-mind awareness for our Brands, using varied media.

Content Management 

• Information Gathering, Review, Editing and Final Publication
• Blogging, Web Content, Internal & External Publications
• Competition and Media Monitoring

Routine tasks comprise:

• Development of Communication Campaigns
• Meeting with clients and various departments
• Carrying out competitive analysis of competing brands and making recommendations. 
• Writing and presenting reports to clients and senior management
• Overseeing a team of junior staff 
• Organising events, photo shoots and other advertising productions

Required Skills or Experience

• At least a bachelor’s degree in Communication Studies
• 3+years’ experience in the Communications Industry
• Worked with a recognised PR firm for at least 3years
• Knowledge of the financial industry would be an added advantage