Job Description

Duties and Responsibilities

• Updates all company social media websites (Facebook and Twitter account etc.)
• Responds to posts or comments to bring value to user’s interactions with customers
• Posts updates, news and announcements in a timely manner using appropriate content
• Performs research to find articles, stories, resources, or other content that is relevant to our customer base and posts it to our Facebook and Twitter page in a manner that invites conversation and interaction.
• Updates all company social media accounts with current and relevant photos, video, or other content from company activities and events.
• Grows company online social networks by increasing fan base and interactions
• Maintains current information in Google+ and LinkedIn accounts
• Complete other social media projects as assigned

Digital Media

• Takes pictures and videos of events to be developed into content for the company’s social media pages and website
• Organizes and archive digital images and videos
• Complete other digital media projects as assigned

Research

• Regularly observe online activity of model organizations, research and reports on “social media best practices”
• Completes other research projects assigned

Analytics and Reporting

• Uses Google Analytics to assess trends and activity on the company’s website
• Uses Facebook Insights to assess trends and activity on the company’s Facebook page
• Uses Analytics to assess trends and activity on all other company pages.
•  Reviews data on the performance of social media platforms and adjusts plans or strategies to optimize reach

Required Skills or Experience