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Sales and Marketing Manager

JOB SUMMARY

Company Esoko
Industry Information T...
Category Sales / Busin...
Location Accra
Job Status Full-time
Salary GH¢ 
Education Bachelor̵...
Experience 5 years
Job Expires Jun 20, 2018
Contact ...
 

Company Profile

Esoko provides two main services, Surveys and Messaging. Our solution combines mobile and web-based tools for data collection and analysis, with field deployment and management, to gain insights into targeted individuals and communities as well as messaging services using a variety of channels including SMS, Voice, IVR & Call Centres. Our services include customized software development for digital surveys, to collect biometric and spatial data; web-enabled reporting dashboards; field agent recruitment, training, and management; and verification and payment solution for social protection and agricultural programs.

We actively promote diversity, creativity, and professionalism in the workplace. To learn more about the company, visit www.esoko.com

Job Description

Responsible for developing and maintaining sales and marketing strategies that meet organizational objectives; evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed. Oversee all marketing, advertising and promotional activities, including, but not limited to conceptualizing creative ideas and designs.

Responsibilities

  • Responsible for the sales and marketing of the company’s products to identified segments of the market
  • Develop annual marketing plan in conjunction with the sales/business development team, which details activities to follow during the fiscal year, which will focus on meeting organisational objectives of maximizing revenue
  • Delivery of all sales and marketing activity within agreed departmental budget
  • To manage all aspects of print production and media engagement
  • To liaise with the sales/business development team for the organisation of Open House, Esoko Clinics and Road shows
  • To achieve frequent, timely and positive media coverage for Esoko and its programs across all available media
  • Specifying market requirements for current and future products by conducting market research, supported by on-going visits to customers and non-customers.
  • Developing and implementing a company-wide marketing plan; working with all departments to execute.
  • Analyzing potential partner relationships for the sales/business development team.
  • Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
  • Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
  • Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
  • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
  • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

Required Skills or Experience

  • Bachelor’s degree in marketing, business or related field, Master’s degree preferred
  • Ability to speak French language
  • Certifications that provide evidence of a desire for continued education are a plus
  • 5+ years’ experience in management in a corporate setting
  • Current on industry standards and best practices
  • Transformative approach to leadership that inspires and empowers others
  • Aware of the latest market trends and shifts, as well as projections for the future
  • Evidence of ability to innovate and implement change successfully
  • Ability to prioritize high-value tasks and focus under pressure
  • Exceptional communication and presentation skills
  • Able to be persuasive and procure buy-in from upper management
  • Solid computer skills and awareness of web-based marketing and social media
  • Outstanding organizational skills
  • Driven and committed to success while maintaining integrity
  • Demonstrate technical marketing skills and product knowledge

How To Apply

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