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Principal Marketing Officer

JOB SUMMARY

Company Confidential
Industry Communication...
Category Marketing
Location Accra
Job Status Full-time
Salary GHs
Education First Degree
Experience 5 years
Job Expires Oct 17, 2018
Contact ...
 

Job Description

One of Africa’s leading Communication consulting firms in Accra requires qualified persons to fill the position of: PRINCIPAL MARKETING OFFICER

Responsibilities and Duties

Market Research:

  • Continuously monitors the market and advice on how the organization can position itself effectively in it.
  • Agrees on indicators of successful market positioning with Heads of Business Development and Finance
  • Analyzes market trends and make recommendations with regard to business opportunities.

Target Setting:

  • Works with the Finance and Business Development Departments to set marketing targets for the organization
  • Ensures marketing plans are aligned with the organization’s strategies

Strategy, Planning and Implementation:

  • Develops and implements appropriate marketing plans in line with the organization’s strategies
  • Works closely with Business Development to develop a multi-faceted plan aimed at growing the organization’s clients in a progressive and strategic manner
  • Contributes to the development of new products and service offerings in response to market demand.
  • Coordinates and ensures implementation of marketing strategies for new  services
  • Develops and implements strategic business models so as to create new ventures
  • Identifies opportunities for  publicizing and market the Organization
  • Undertakes campaigns and other promotional activities to publicize and market the Organization
  • Follows up on proposals and Letters of Introduction (LOI) sent out and update LOI tracking sheet.

Other Duties:

  • Develops a strategy for maintaining a strong social media presence for the Organization.
  • Works to continuously strengthen the brand of the organization.
  • Performs any other duties that may be assigned from time to time.

Required Skills or Experience

Educational/Academic Qualifications:

  • A First degree in Marketing, Marketing Communications, or any related discipline 
  • A 2nd degree will be an added advantage
  • Professional Certification in Marketing i.e. CIM, CIMA etc.

Technical:

  • Significant knowledge in Marketing and Advertising and emerging market trends
  • Significant knowledge in Brand Management
  • High business/commercial acumen
  • High Marketing acumen
  • Proposal writing skills
  • Knowledge of social marketing skills
  • Good IT skills
  • At least 5 years post-qualification work experience

Personality/Behaviour:

  • Excellent Negotiation and Influencing skills
  • Excellent communication skills – oral and written
  • Good organization and planning skills
  • Creative and Innovative
  • Strategist
  • Delivery and Implementation
  • Ability to work under pressure
  • Ability to multi-task

How To Apply

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Note

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