Job Description

Principal Accountabilities

• Identify potential customers and develop and implement the commercial business plan for each institution.
• Conduct and periodically update market research for downstream oil industry within the country as well as competitor analysis of market activities.
• Identify the strengths of OMC business partners and their value to the PWSL-BDC sales network.
• Develop a plan for each OMC client on the type of business to be developed based on the market study and in consultation with the management team of the client.
• Prospect for and finalise supply agreements with OMC’s.
• Prospect for, develop and secure significant market share in the export business along the West African Coast and beyond.
• Co-ordinate brand and communications activities to enhance optimum brand experience for all customers within the county.
• Develop and manage market-related brand and communication initiatives to optimise usage, consistency and cost effectiveness.
• Ensure accurate marketing information is communicated to customers and coordinate training and education of concerned individuals to support marketing initiatives.
• Act as brand custodian for all communications to customers and keep abreast of all major news items related to PWSL-BDC.
• Carry out market research, competitor analysis and benchmarking within Regional Markets as well as monitoring competitor brand and communication initiatives.

Working relationships

• All Staff
• OMC’s
• Corporate Clients / Institutions

Required Skills or Experience

• A good first degree in the Humanities with 5 to 10 years of relevant experience.
• Excellent project management skills.
• Must be adept at managing several projects simultaneously whilst working to a budget and meeting deadlines.
• Hands-on experience of dealing with external suppliers and clients, as well as proven ability to deliver creative solutions.
• Strong interpersonal skills.

Key Success Factors

• Brand equity of PWSL-BDC amongst OMC customers.
• Public / Media perception and communication on PWSL-BDC.
• Top-of-mind awareness about the PWSL-BDC brand.
• Quality of marketing communications and initiatives, both within & outside the organisation.