Job Description

Job Purpose

• To prospect for new clients by networking, cold calling, advertising or other means of generating interest from potential clients for subsidiaries.
• To develop the pipeline of new business coming into the group of companies
• To drive the Group Advantage agenda by driving creative marketing strategies and campaign with focus on projecting the Tobinco Brand.
• To manage Corporate Affairs and Public Relations of the Group.

Duties

New Business Development

• Prospect for potential new clients and turn this into increased business for local and international subsidiaries.
• Cold call as appropriately to ensure a robust pipeline of opportunities. Meet potential clients by growing, maintaining, and leveraging on your network.
• Identify potential clients, and the decision makers within the client organization.
• Research and build relationships with new clients locally and internationally
• Set up meetings between client decision makers and subsidiary heads appropriately.
• Plan approaches and pitches, work with subsidiaries to develop proposals that speaks to the client’s needs, concerns, and objectives.
• Participate in pricing the solution/service.
• Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion using a variety of techniques to persuade or negotiate appropriately.

Client Retention

• Present new products and services and enhance existing relationships.
• Work with marketing teams and Heads of Subsidiaries/Managing Directors to meet customer needs.
• Arrange and participate in internal and external client debriefs.

Business Development Planning

• Attend industry functions, such as exhibitions, events and conferences, and provide feedback and information on market and creative trends.
• Present to and consult with Managing Directors/Heads of Subsidiaries and Executive Management on business trends with a view to develop new services, products, and distribution channels.
• Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales for subsidiaries and drive synergy.
• Use knowledge of the market and competitors to identify and develop the company’s unique selling propositions and differentiators.

Management and Research

• Submit progress reports and ensure data is accurate.
• Create a Customer Relationship Management database to support Group Synergy.
• Liaise with business heads to forecast sales targets and ensure they are met by the teams.
• Track and record activity on accounts and help to close deals to meet these targets.
• Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.
• Present business development training and mentoring to marketing teams in subsidiaries.
• Manage Tobinco Group website and ensure websites are updated at all times.
• Liaise with subsidiary heads to prepare annual marketing and advertising
• Develop Marketing Policy for the Group.

Social Media Marketing

• Develop social media marketing strategies for subsidiaries
• Develop relevant content topics to reach the companies’ target customers.
• Ensure social media leads generate business for subsidiaries
• Conduct online advocacy and open a stream for cross-promotions.
• Oversee design (i.e. Facebook Timeline cover, profile picture, thumbnails, ads, landing pages, Twitter profile, Blog, Instagram etc.).
• Design, create and manage promotions and Social ad campaigns.

Public Relations and Corporate Affairs

• Manage corporate affairs and PR of the Group.

Required Skills or Experience

• A minimum of  a Bachelor’s Degree in Business Administration – Marketing option
• A Professional member of CIMG or CIM- UK of which 5 years should have been post professional experience in a managerial role.
• A 2^nd degree will be an added advantage
• Knowledge in Product Development
• At least 10 years relevant work experience, preferably within similar industry.

Technical Competencies

• Ability to initiate business development  strategies
• Ability to proactively develop and improve products and services
• Ability to discuss strategic and sensitive issues
• Understands clients' needs
• Build and maintain excellent relationships with colleagues and clients.
• Excellent IT proficiency skills particularly in MS Windows, Excel and PowerPoint as well as the use of the internet.
• Excellent oral and written communication skills
• Adept in digital marketing
• Possession of good presentation skills
• Proficiency in French Language will be an added advantage

Personality Competencies

• Excellent interpersonal and communication skills
• Team Player
• Possession of a high sense of integrity
• Ambitious
• Result-Oriented
• Disciplined
• Strong leadership abilities
• Excellent negotiation skills