Job Description

Job Summary

The Marketing Manager will generally be responsible for developing, implementing and executing strategic marketing plan for the Company’s lines of business with the aim of attracting potential customers and retaining existing the clients.

Duties and Responsibilities

• Carry out nationwide sales campaign through advertising, sales presentations, seminars and workshops at the regions and districts of Ghana with the aim of setting up regional and district service Centers.
• Carry out social media marketing campaign to generate leads, traffic and engagements on regular basis. 
• Arrange and hold regular zoom meetings and present company products and services to prospective clients.
• Achieve and exceed targets for new businesses and ensure profitability of all lines of businesses
• Develop an effective sales distribution strategy to ensure that the Business Development Consultants (BDCs) and Business Executives (BEs) meet their monthly targets
• Recruit, train, coach, develop and maintain a highly professional BDCs and BEs and monitor their performance towards achievement of sales targets 
• Develop and implement effective prospecting techniques including proposal writing and regular presentations of company’s products and services to help generate sales leads for the BDCs/BEs and maintain good Customer relationship at all levels
• Prepare monthly sales report and general marketing report and submit to the Managing Director.

Required Skills or Experience

• University degree in Marketing or related field
• At least 5 years related experience in Sales Team management
• Proven record of meeting monthly and annual sales targets
• Excellent prospecting and relationship management skills
• Good knowledge and experience in Social Media marketing
• Interpersonal, organizational and negotiation skills
• Good computer skills especially in MS Word, Excel and PowerPoint. Must be able to schedule and hold meetings using Zoom