Job Description

A leading Private Security company is seeking to recruit Business Development and Digital Marketing Officer to drive its Commercial Function in Ghana.

KEY ACCOUNTABILITIES

• Prepare and deliver business development plans in line with company’s strategy and ensure its implementation.
• Handle new business tenders/bids in line with company policies and procedures.
• Formulate market analysis and deliver accurate business report.
• Develop and sustain solid relationships with clients.
• Conduct market research to identify new business opportunities.
• Collaborate with company management to determine the most viable and cost-effective approaches to pursue new business opportunities.
• Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Design, build, and maintain the company’s social media presence.
• Contribute to marketing effectiveness by identifying short-term and long-range digital issues that must be addressed.
• Identify trends and insights, and optimize performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Required Skills or Experience

• First degree in Marketing, Digital Marketing or relevant field.
• Additional qualification in Digital Marketing, web design or animation is a plus.
• Five (5) years working experience in a similar position/environment.
• Proven work experience as a Digital media executive or Digital marketing specialist.
• Analytical thinking and research skills.
• Familiarity with web design and content management systems.
• Socially engaged, easy communicator, convincing and representative attitude.
• Highly proficient in Microsoft Office applications (Word, Excel & PowerPoint mandatory).

PERSONAL COMPETENCIES

• Must possess a high sense of integrity and confidentiality.
• Must be self-disciplined and self-motivated.
• Must be a team player.
• Well-organized with a good time management skill.
• Must possess cultural awareness by being friendly and polite.
• Able to deal with difficult internal users as well as suppliers.