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DIGITAL MARKETING SPECIALIST

JOB SUMMARY

Company Confidential
Industry Information T...
Category Sales / Busin...
Location Accra
Job Status Full-time
Salary GHS
Education First Degree
Experience 3 years
Job Expires Feb 16, 2023
Contact ...
 

Job Description

We are looking for a Digital Marketing Specialist to join our business development team. Main responsibilities include monitoring online consumer behavior and working with the team to create campaigns to increase website traffic and sales. Our ideal candidate is able to proactively research market trends and create/optimize product campaigns. He or she must be a creative team player with a passion for digital marketing.
 
Responsibilities
  • Implement all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Work with project teams to create web content and monitor performance
  • Optimize company website, social media posts, blogs and articles and other forms of web content 
  • Research advertising trends and market pricing and products
  • Develop and manage creative marketing campaigns across social media, the company website, email and other platforms.
  • Analyze marketing data to help shape future marketing and sales strategies
  • Create reports on the growth and analytics of campaigns
  • Work with approved external vendors to supplement assigned projects 

Required Skills or Experience

  • First degree in relevant disciple or its equivalent
  • At least 3 years proven experience in digital marketing or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Excellent computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)
  • Knowledge of HTML, CSS and web development tools desired
  • Well-organized and detail-oriented
  • Exceptional communication and writing skills
  • Commercial awareness and highly innovative mindset 

How To Apply

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