Job Description

A reputable company in Accra is looking for a dynamic, hardworking and results oriented individual to lead its Marketing Department.

Objectives/core purpose of the job
Supports the Company in the efficient management of Marketing functions of the company.

Responsibilities and Duties

Marketing

• Develop and support the implementation of annual marketing strategies and plans
• Define and follow up on yearly targets and objectives
• Undertake periodic market research and analysis
• Develop and support the implementation of strategies for new services and products.
• Determine new opportunities by analyzing business needs in the market.
• Monitor and support marketing activities
• Develop the organization’s brand strategy
• Evolve brand strategies to sustain the organization’s brand identity   
• Implement advertising campaigns and evaluate overall performance of the brand
• Lead, mobilize, motivate and monitor activities of campaign teams to deliver
• Create high levels of creativity within the Brands and Advertising department

Advertising

• Liaise with clients to identify their advertising requirements
• Develop advertising concepts and campaigns that meets the client's needs
• Provide briefs to assist with the formulation of marketing strategies
• Writing client reports
• Monitoring the effectiveness of campaigns
• Making pitches for new business.

Administrative Duties:

• Develop creative ideas and concepts
• Liaise with clients and interpret their briefs
• Undertake any other assignment that may be assigned from time to time
• Prepare and Submit weekly and monthly reports

Required Skills or Experience

• First degree/ HND in Marketing
• Extensive knowledge and experience in  Marketing, Brand building and Advertising
• Membership of a Professional Communications body (CIMA is an advantage)
• At least 3-5 years working experience
• Report writing, Facilitation, Presentation skills critical
• Proposal Writing and Strategy Development
• Proven capabilities and experience in marketing research and emerging trends

Remuneration package

• Attractive
• Exposure and learning opportunities