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Business Development manager

JOB SUMMARY

Company Esoko
Industry ICT
Category I.T.
Location Accra
Job Status Permanent
Salary GHS
Education Bachelor̵...
Experience 5 years
Job Expires Feb 10, 2019
Contact ...
 

Company Profile

Esoko is building Africa’s leading community management platform for the delivery of digital services to the rural areas in Africa. We have been a pioneer in the mobile for Agriculture space in Africa and are positioning ourselves to become the leading community platform for rural transactions. We see ourselves as building a kind of “CRM” for rural Africa.  We therefore require the services of an experienced technical person to lead and support the evolution of Esoko’s technology platform in pursuit of the company’s strategic direction.

We’re a highly motivated group of 30 based in Accra, Ghana.

The Esoko Product

Esoko has been helping enterprises manage rural communities since 2008. Traditionally focussed on content services to farmers, the platform now provides powerful data collection tools, biometric profiling, analytics, as well as communication services. The short to medium term goal of the company is to help our partners solve fundamental flaws linked to paper-based data collection systems. Our solution combines mobile 

Job Description

Responsible for developing and maintaining sales and marketing strategies that meet organizational objectives; evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed. Oversee all marketing, advertising and promotional activities, including, but not limited to conceptualizing creative ideas and designs.

Responsibilities

  • Responsible for the sales and marketing of the company’s products to identified segments of the market
  • Develop annual marketing plan in conjunction with the sales/business development team, which details activities to follow during the fiscal year, which will focus on meeting organisational objectives of maximizing revenue
  • Delivery of all sales and marketing activity within agreed departmental budget
  • To manage all aspects of print production and media engagement
  • To liaise with the sales/business development team for the organisation of Open House, Esoko Clinics and Road shows
  • To achieve frequent, timely and positive media coverage for Esoko and its programs across all available media
  • Specifying market requirements for current and future products by conducting market research, supported by on-going visits to customers and non-customers.
  • Developing and implementing a company-wide marketing plan; working with all departments to execute.
  • Analyzing potential partner relationships for the sales/business development team.
  • Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
  • Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
  • Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
  • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
  • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

Required Skills or Experience

  • Bachelor’s degree in marketing, business or related field, Master’s degree preferred
  • Certifications that provide evidence of a desire for continued education are a plus
  • 5+ years’ experience in management in a corporate setting
  • Current on industry standards and best practices
  • Transformative approach to leadership that inspires and empowers others
  • Aware of the latest market trends and shifts, as well as projections for the future
  • Evidence of ability to innovate and implement change successfully
  • Ability to prioritize high-value tasks and focus under pressure
  • Exceptional communication and presentation skills
  • Able to be persuasive and procure buy-in from upper management
  • Solid computer skills and awareness of web-based marketing and social media
  • Outstanding organizational skills
  • Driven and committed to success while maintaining integrity
  • Demonstrate technical marketing skills and product knowledge

How To Apply

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