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Marketing Product Manager

JOB SUMMARY
Company	Advans Ghana ...
Industry	Financial Ser...
Category	Marketing
Location	Accra
Job Status	Permanent
Salary	Attractive/Ne...
Education	Bachelor̵...
Experience	3 years
Job Expires	Feb 25, 2021
Contact	...

Company Profile

Advans is a leading microfinance group established in 2005. Advans mission is to respond to the need for financial services of small businesses and other populations who have ill-adapted, limited or no access to formal financial services. The Advans Group currently spans nine countries: Cambodia, Cameroon, Ghana, the Democratic Republic of Congo, Côte d’Ivoire, Pakistan, Nigeria, Tunisia and Myanmar. As at end October 2019, the group served more than 1,000,000 clients and employed more than 7,300 staff. Headquartered in Luxembourg with support services in Paris, the group’s shareholders are EIB, KfW, FMO, CDC Group plc, FISEA (AFD Group) and IFC.

Advans Ghana, subsidiary of the international microfinance group Advans, started its activities in 2008. The institution offers a full range of adapted financial products and services to micro, small and medium sized enterprises in Ghana. The institution serves more than 64,000 clients through a network of 20 points of sale and over 650 employees.

Job Description

Are you looking for a new challenge in a dynamic and multicultural environment? Do you have an experience in Digital Marketing and Product development? If you wish to join a committed group, seeking to have a positive and sustainable impact, join our leading international microfinance group!

The position is a permanent position based in Accra.

What will your role be?
You will support the Business Development unit in managing core deposit, loan and financial product lines from concept, to design, pilot / testing, forecast, cost, launch, promotion, support, and finally offer / product end of life.

Therefore, you will:
Monitor and analyse the market, competition, regulation, customer needs and customer satisfaction across all our segments;
Propose and define new products and services or review the existing offer per customer segment (characteristics, pricing...), in connection with Risk / Audit / Legal / Business Development for the definition / review of policies, processes, procedures, methodologies and modus operandi;
Define and implemente marketing strategies for product launch and promotional campaigns in connection with Sales & Distribution and Communications Teams;
Analyse of the performance of products and services, including profitability and manage requirments for products /offers improvement Deliver Client acquisition and retention strategy
Develop customer and employee education for new and existing product / Offer initiative

Required Skills or Experience

What kind of profile are we looking for?

You hold at least a bachelor’s degree and you are interested in the financial inclusion sector and Advans’ missions.

You have:

A minimum of 3 years’ experience in same or similar position
Customer-centric mindset/Customer-needs focus
Very good analytical mindset
Good knowledge of banking and financial services in Ghana is a plus but not mandatory
Experience in a Mass Consumption, Consumer Marketing is a plus
Budgeting and forecasting knowledge
Strong business acumen

Skills

Creative and Digital Savvy
Strong interpersonal, relationship management and presentation skills
Strong written, verbal, problem solving and analytical skills
Ability to work under pressure and meet tight deadlines

How To Apply

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Note

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