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JOB SUMMARY |
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Company | SNV Ghana |
Industry | Social Enterp... |
Category | International... |
Location | Accra |
Job Status | Contractor/Co... |
Salary | GH¢ |
Education | Qualified |
Experience | N/A |
Job Expires | Jun 17, 2021 |
Contact | ... |
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SNV is a not-for-profit international development organisation that applies practical know-how to make a lasting difference in the lives of people living in poverty. We use our extensive and long-term in-country presence to apply and adapt our top-notch expertise in agriculture, energy, and WASH to local contexts. SNV has an annual turnover of €130 million, over 1,250 staff in more than 25 countries in Africa, Asia, and Latin America. We are proud to be a not-for-profit organisation that uses project financing to implement our mission. This requires us to work efficiently and to invest in operational excellence. SNV has worked in Ghana since the 1992 and currently has offices in Accra, Tamale, and Nandom. For more information on SNV, visit our website: www.snv.org Job Description Terms of Reference - Improvement of Tamanaa Broken Rice lend and Kedan Maize
1.0 Background
SNV is an International Development Organisation that provides Capacity Development Services to local institutions and organizations in more than 30 developing countries in Asia, Africa, Latin America and Eastern Europe.
Under SNV’s Agriculture Sector is the current phase of the 2SCALE program, which is runs from 1 January 2019 to 31 December 2023 and is funded by the Dutch Ministry of Foreign Affairs, through the Directorate-General for International Cooperation (DGIS). The program was awarded to a consortium of partners comprising the International Fertilizer Development Center (IFDC), the Base-of-the-Pyramid Innovation Center (BoPInc) and the Netherlands Development Organization (SNV).
2SCALE incubates and accelerates inclusive businesses through partnerships with companies. these companies can be African/Dutch small- and medium-sized enterprises [SMEs] and producer organizations (POs) that want to build commercially viable strategies in African food value chains through sustainable sourcing, based on mutually beneficial relations with smallholder farmers and other local micro, small- and medium-sized enterprises (MSMEs). This is to serve local and regional Base-of-the-Pyramid (BoP) markets with nutritious food products.
Specifically, 2SCALE supports partnerships with significant potential to improve the terms of inclusion of smallholder farmers and other MSMEs in targeted food value chains, to attract and employ the youth, to engage and empower women, and to improve food and nutrition security. Local networks, also called agribusiness clusters (ABCs), are instrumental to the 2SCALE program to ensure better access to services and strengthen innovative and bargaining capacities of smallholder farmers.
1.1 Organizational Background & Problem Brief - TAMANAA
Tamanaa is a limited liability company involved in the production and marketing of rice. It also produces rice blend from broken rice arising from rice milling. They operate through a farmer contract scheme, where smallholder farmers are supported with inputs and good agronomic practices as well as a ready market for the produced rice. It also sources paddy rice (perfume variety – AGRA) from its own rice farms and from other farmers outside their network where necessary. Tamanaa works with over 4,000 smallholder farmers (SHFs) and about 1,500 rural women rice parboilers. Tamanaa was initially producing at 20tons/day capacity. It has recently established a state-of-the art rice milling factory with a daily production capacity of 120tons/day.
Tamanaa currently has a blend formulation produced from broken rice from milling and groundnut as basic constituents, with rice forming large part of the component. The blend quality in terms of taste, constituents and texture needs further attention. The packaging is in its basic form – sachet with sticker label. It is however not competitive in terms of similar products within the blend market in Ghana. The product appeal in its current state and form may need to be improved to fit in the standards of similar blends on the Ghanaian market.
1.2 Organizational Background & Problem Brief – KEDAN
KEDAN is a limited liability company located in Tumu and engaged in the processing of maize into flour and grit for sale on limited commercial scale in Ghana. Its original mandate (still on-going) and business model was the production of maize grit for sale to Guinness Ghana Limited under contractual sales terms. KEDAN intends to add more value to its line of products and open up to market opportunities in order to ensure business sustenance going forward. KEDAN also support farmers to produce maize and buy from them. It also sources maize from other farmers scattered across the Tumu area and its environs.
Based on consumer feedback gathered from market activations conducted in various markets in Accra, KEDAN will like to improve on its maize grit formulation from its basic form into a more rich, tasty and nutritiously enhanced formulation. The KED Grit brand is a mere maize grit and very fundamental in its current form. Consumer feedback points to an urgent need to improve the core product formulation to make it quite competitive in the market. There were also complains about the quality of the paper packaging (Skillet). It was not strong and had poor and dull colouration. Beyond the skillet, KEDAN will like to explore other competitive packaging (on basis of being cost effective and technically feasible as a package) that can enable it to target various tier of consumers, especially the low incomes in Ghana.
1.3 Purpose and Objective of the Research Consultancy
The fundamental aim of this consultancy is to formulate a competitive, consumer centric and appealing product that is also nutritiously standardized.
The consultancy therefore aims to achieve the following in line with a re-focus agenda of Tamanaa and KEDAN as part of its product and market development towards competitiveness.
2.0 Scope of the Research Consultancy
2.1 Broken Rice Blend Improvement – Tamanaa Ghana Limited
2.2 Maize Grit Improvement – KEDAN Ghana Limited
3.0 Methodology
The Consultant is expected to apply an appropriate and relevant methodology - both qualitative and quantitative methods that will result in well formulated blend variants for sensory testing. The tools and methodology will be developed in consultation with the Business Champion, and 2SCALE. The consultant will be expected to justify the choice of methodology in the final report. The Consultant is expected to take all appropriate measures to ensure the confidentiality of the respondents participating in the sensory study. It is a priority that the consultant observes strictly COVID-19 protocols as per the government of Ghana’s directives in the conduct of the assignment.
5.0 Deliverables
Itinerary, Schedule and Level of Effort (LOE)
Additionally, the following specific outcomes are expected of the consulting organization:
6.0 Reporting
Following this brief, a research proposal will be required. We would be pleased to discuss this written brief by email or telephone to clarify any issue. When the assignment is underway, we would like to be involved in the research process and agree in advance on all materials and contents developed for executing the research.
We would need regular interim progress reports throughout the conduct of the assignment.
A formal presentation of the research findings will be required, supported by a final written document.
2SCALE expects outcomes to be captured in the following formats:
We expect the proposal to show a detail breakdown of consultants anticipated cost for the assignment.
7.0 Duration
This assignment is expected to be carried out within the period of early June through to mid-August, 2021. The consultant will be required to work for a total of forty-nine (49) man days within the consultancy period.
8.0 Communication
The consultant will work with the assigned 2Scale Marketing Specialist.
Required Skills or Experience 4.0 General Experience and Competences Needed 4.1 Specific Competences
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