Description
- Company: Rock City Hotel
- Job Title: Marketing Manager
- Job Location: Kwahu- Eastern Region
- Employment Type: Permanent Employment
- Direct Report to: Assistant General Manager, Administration
Overview
Rockcity Hotel, a leading hospitality establishment in Ghana, is seeking a dynamic and experienced Marketing Manager to join our team. The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote our hotel, increase brand awareness, drive revenue growth, and enhance guest satisfaction. This role requires a creative thinker with strong leadership skills, a passion for hospitality, and a proven track record of successful marketing campaigns.
Responsibilities
- Create annual marketing plans aligned with the hotel's overall objectives and budget.
- Conduct market research to identify trends, opportunities, and target demographics.
- Analyze competitors' marketing strategies and adapt approaches to maintain a competitive edge.
- Uphold and enhance the Rockcity Hotel brand identity across all marketing channels.
- Develop branding guidelines and ensure consistent implementation across print, digital, and experiential platforms.
- Monitor brand sentiment and address any issues to maintain a positive reputation.
- Oversee the hotel's online presence, including the website & social media.
- Develop engaging content for social media platforms, and blogs.
- Optimize strategies to increase website traffic and direct bookings.
- Plan and execute advertising campaigns across various channels, including print, radio, TV, and online.
- Coordinate promotions, discounts, and packages to drive bookings and revenue.
- Evaluate the effectiveness of advertising efforts and adjust strategies accordingly.
- Cultivate relationships with media outlets, influencers, and industry partners to generate positive publicity.
- Draft press releases, media kits, and other PR materials to promote Rockcity Hotel events and initiatives.
- Handle media inquiries and manage crisis communications as needed.
- Organize and promote special events, such as concerts, weddings, and corporate functions, to attract guests and generate revenue.
- Collaborate with the sales team to maximize event bookings and sponsorships.
- Track key performance indicators (KPIs) related to marketing, including website traffic, conversion rates, and ROI.
- Generate regular reports to assess the effectiveness of marketing initiatives and identify areas for improvement.
- Utilize data insights to make informed decisions and optimize marketing strategies.
Notice
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