MSI Ghana invites applications from qualified, experienced, and values-driven professionals for the position of Medical Detailer Department: Social Marketing

Reports To: Head of Social Marketing

• Location: Accra, Ghana

• Employment Type: Full-Time

• Work Schedule: Full-Time / Field-Based

• Working Hours: 40 Hours per Week

JOB PURPOSE

The Medical Detailer is responsible for promoting MSI Ghana’s social marketing and Sexual and Reproductive Health (SRH) products through provider detailing, sales activation, relationship management, product education, merchandising, and retail engagement activities.

The role drives product awareness, demand generation, sales growth, and product availability across retail outlets, pharmacies, wholesalers, distributors, healthcare providers, and community-based distribution channels while ensuring accurate product knowledge dissemination and strong stakeholder relationships.

The Medical Detailer also supports market intelligence gathering, sales performance monitoring, provider training, product visibility, and reporting activities to contribute to organizational commercial and social marketing objectives.

KEY RESPONSIBILITY AREAS

Provider Detailing and Product Promotion

• Detail healthcare providers, pharmacies, retail outlet personnel, and distributors on the advantages, dosage, effects, usage, and application of MSI Ghana social marketing products.

• Promote Medical Abortion (MA) and other SRH-related social marketing products to public and private providers.

• Distribute and explain promotional and educational materials appropriately.

• Collect product orders and facilitate fulfilment through distributors or wholesalers.

• Ensure providers and retailers maintain accurate knowledge of product use and application.

KPIs

• ≥75% of providers and retail personnel demonstrate adequate product knowledge

• Weekly detailing activity reports submitted on schedule

• Product detailing targets achieved monthly

• Increase in provider engagement and product awareness levels

• Product orders and fulfilment coordination completed accurately

KSIs

• Increased product awareness and provider engagement

• Improved quality of product education and communication

• Enhanced product utilization and customer confidence

Sales Growth, Distribution, and Product Availability

• Establish and maintain strong relationships with retailers, distributors, wholesalers, facilities, and community-based distributors.

• Monitor product presence, placement, and availability across assigned outlets and provider sites.

• Ensure social marketing products remain adequately stocked and visible within target outlets.

• Support achievement of monthly and annual sales targets.

• Track and monitor sales performance, revenue generation, and distributor activities.

KPIs

• Monthly and annual sales targets achieved

• ≥70% product availability maintained across assigned outlets

• Sales and revenue reports submitted accurately and timely

• Reduction in product stock-out incidents

• Distribution coverage targets achieved

KSIs

• Increased sales growth and market penetration

• Improved product availability and distribution effectiveness

• Enhanced commercial performance and retail engagement

Merchandising, Visibility, and Promotional Activities

• Implement merchandising and promotional activities across retail outlets and provider locations.

• Ensure high in-store visibility and effective placement of social marketing products.

• Monitor compliance with merchandising and branding standards.

• Support execution of promotional campaigns and marketing activations.

• Ensure promotional materials are properly displayed and utilized.

KPIs

• Products visibly displayed in ≥70% of targeted outlets

• Merchandising activities completed according to schedule

• Branding and visibility compliance maintained

• Promotional campaigns implemented successfully

• Positive retail and provider feedback on promotional activities

KSIs

• Improved product visibility and brand recognition

• Enhanced customer engagement and retail presence

• Increased effectiveness of promotional campaigns

4. Market Intelligence and Reporting

• Collect market intelligence, consumer feedback, and competitor information from retail and provider channels.

• Monitor sales trends, customer behaviour, and market opportunities.

• Prepare and maintain accurate provider and retail outlet databases.

• Generate weekly, monthly, and quarterly sales and market reports.

• Develop and update sales trend analyses and product performance tracking reports.

KPIs

• Weekly market intelligence reports submitted

• Provider and outlet databases updated monthly

• Sales trend reports submitted quarterly

• Market feedback and competitor analyses documented accurately

• Reporting timelines achieved consistently

KSIs

• Improved market visibility and data-driven decision-making

• Enhanced reporting accuracy and sales tracking

• Increased responsiveness to market trends and customer needs

Provider Training and Stakeholder Engagement

• Identify potential providers for Medical Abortion and SRH product training initiatives.

• Coordinate provider sensitization and bulk training activities where required.

• Build positive working relationships with healthcare providers, wholesalers, distributors, and retailers.

• Support customer relationship management and stakeholder engagement activities.

• Promote MSI Ghana’s values and professional standards during all field engagements.

KPIs

• At least one provider training organized annually per region (subject to funding)

• Positive stakeholder and provider feedback achieved

• Provider relationship management activities completed successfully

• Increase in trained providers and retail engagement

• Customer relationship standards maintained

KSIs

• Improved provider capacity and stakeholder collaboration

• Enhanced trust and long-term customer relationships

• Increased provider participation and product advocacy

Compliance, Accountability, and Operational Support

• Ensure compliance with MSI Ghana sales, credit, and reporting policies.

• Maintain accurate records of detailing visits, sales activities, orders, and distributor engagements.

• Monitor distributor salespersons and retail engagement activities through periodic visits.

• Support implementation of organizational sales and operational procedures.

• Perform additional operational duties assigned by the Head of Social Marketing .

KPIs

• Compliance with sales and reporting procedures maintained

• Accurate sales documentation and records maintained

• Distributor monitoring reports submitted monthly

• Timely completion of assigned operational activities

• Reduction in reporting discrepancies and compliance gaps

KSIs

• Improved operational accountability and reporting standards

• Enhanced compliance with sales and distribution procedures

• Increased operational efficiency and coordination

CORE COMPETENCIES

Technical Competencies

• Pharmaceutical and Product Detailing

• Sales and Marketing Techniques

• Customer Relationship Management

• Merchandising and Product Visibility

• Market Intelligence and Sales Analysis

• Distribution and Retail Engagement

• Provider Education and Training

• Reporting and Data Management

• Microsoft Office Applications

• SRH Product Knowledge and Communication

Behavioural Competencies

• Communication and Presentation Skills

• Customer Focus and Relationship Building

• Results Orientation

• Persuasion and Influencing Skills

• Initiative and Self-Motivation

• Accountability and Reliability

• Teamwork and Collaboration

• Analytical Thinking

• Adaptability and Resilience

• Professionalism and Integrity

EDUCATION AND EXPERIENCE

Minimum Qualifications

• First Degree in Marketing, Sales Management, Business Administration, or related discipline.

Preferred Qualifications

• Additional training in pharmaceutical sales, medical detailing, or healthcare marketing is an advantage.

Experience

• Minimum of three (3) years post-national service experience in sales and marketing, preferably within the pharmaceutical or healthcare sector.

• Experience in customer relationship management and field sales operations.

• Experience working with healthcare providers, pharmacies, distributors, or retail outlets is desirable.

• Strong understanding of sales reporting, merchandising, and market analysis techniques.

• Proficiency in Microsoft Office applications.

REPORTING RELATIONSHIPS

Reports To

• Head of Social Marketing

• Marketing Team

• Supply Chain Team

• Finance Team

• Monitoring & Evaluation Team

• Medical Services Team

External Relationships

• Healthcare Providers

• Pharmacies and Retail Outlets

• Wholesalers and Distributors

• Community-Based Distributors

• Public and Private Healthcare Facilities

DECISION-MAKING AUTHORITY

• Coordinate detailing, merchandising, and retail engagement activities within approved guidelines.

• Recommend improvements to sales activation and product visibility initiatives.

• Escalate distribution, stock availability, or market concerns appropriately.

• Monitor distributor and retail engagement performance.

• Support execution of sales and social marketing plans.

WORKING CONDITIONS

• Primarily field-based role requiring extensive travel within assigned territories.

• Frequent interaction with providers, pharmacies, retailers, and distributors.

• Exposure to sales targets, field operational pressures, and performance monitoring requirements.

• Requires prolonged movement between retail outlets and healthcare facilities.

SAFEGUARDING AND ETHICS

• Ensure compliance with MSIG safeguarding, communication, and sales ethics policies.

• Promote ethical marketing and responsible SRH product promotion practices.

• Maintain professionalism, integrity, and confidentiality during all stakeholder engagements.

• Uphold MSI Ghana’s values and commitment to reproductive rights and client-centred care.

Interested candidates should submit a current curriculum vitae and a cover letter explaining their suitability for the role to: recruitments@mariestopes.org.gh

Application deadline: Rolling Basis

Only shortlisted candidates will be contacted. MSI Ghana is an equal-opportunity employer and actively encourages applications from all qualified individuals.

MSG is an equal opportunity employer promoting gender, equity and diversity. Our selection process reflects our commitment to the protection of vulnerable persons and safeguarding employees and communities from sexual harassment, exploitation, and abuse. MSG does not solicit for payments in any form at any stage of the recruitment process. The successful candidate will undergo relevant background checks and will be required to commit in writing to comply with the MSI safeguarding guidelines.