• Department: Sales

• Reports To: Business Development Manager

About our Products

SimFinance is a digital financial services marketplace that simplifies how individuals and businesses discover, compare and access financial products and services. The platform connects consumers with trusted financial institutions while helping banks, insurance companies, investment firms, pension providers, mortgage companies and other financial institutions acquire high-quality customers through intelligent lead generation.

InfoBoxx is a digital information marketplace that connects consumers with trusted service providers across multiple industries including healthcare, education, real estate, legal services, careers, lifestyle, technology and other professional services. Through digital content, AI-assisted recommendations and lead generation, InfoBoxx helps businesses grow while enabling consumers to make informed decisions.

We are seeking a highly motivated, results-driven and relationship-oriented Sales & Key Account Manager to lead business development, onboard strategic partners, manage key client relationships and drive sustainable revenue growth across both platforms.

Job Purpose

The Sales & Key Account Manager will be responsible for identifying new business opportunities, acquiring and onboarding service providers, managing strategic accounts, increasing customer acquisition, driving revenue growth, nurturing client relationships and ensuring long-term success of our partners on both SimFinance and InfoBoxx.

The successful candidate will play a critical role in positioning both platforms as leading customer acquisition and lead generation marketplaces across Ghana and, eventually, Africa.

Key Objectives

The successful candidate will be expected to:

• Drive revenue growth through strategic partnerships and provider acquisition.

• Build and maintain long-term client relationships.

• Achieve monthly and annual sales targets.

• Increase active providers across both platforms.

• Improve lead conversion, provider satisfaction, and customer retention.

• Position SimFinance and InfoBoxx as trusted digital marketplaces.

Key Roles and Responsibilities

1. Business Development & Sales

• Identify, prospect and acquire new business opportunities across target industries.

• Develop and execute effective sales strategies to achieve revenue targets.

• Build and maintain a healthy sales pipeline using CRM tools.

• Conduct market research to identify potential clients and emerging opportunities.

• Generate new business through networking, referrals, events, digital channels and outbound prospecting.

• Prepare and deliver compelling sales presentations and product demonstrations.

• Negotiate commercial agreements and partnership terms.

• Prepare proposals, quotations and partnership agreements.

• Meet and exceed monthly, quarterly and annual sales targets.

• Represent the company at conferences, exhibitions, networking events and industry forums.

2. Provider Acquisition & Onboarding

• Lead the onboarding of providers across industries including: Banks, Savings & Loans, Microfinance Institutions, Finance Houses, Insurance Companies, Investment Firms, Pension Trustees, Mortgage Companies, FinTech Companies and Digital Lenders

• Responsibilities include: Prospecting providers; Conducting discovery meetings; Understanding provider needs; Demonstrating platform capabilities; Explaining the commercial model; Completing onboarding documentation; Collecting product information; Coordinating platform listing and Supporting provider activation.

3. Key Account Management

• Build and maintain strong relationships with strategic clients and serve as their primary point of contact.

• Conduct regular account reviews to understand client needs and recommend strategies to improve lead conversion.

• Monitor provider performance, resolve issues promptly, and identify upselling and cross-selling opportunities.

• Drive client retention by ensuring excellent customer service.

4. Lead Management & Customer Acquisition

• Monitor and distribute leads to providers in a timely manner.

• Track response times, lead outcomes, and conversion rates.

• Work with providers to improve lead conversion and identify causes of unsuccessful leads.

• Recommend improvements to enhance the overall customer journey.

5. Sales Pipeline Management

• Build and manage a robust sales pipeline, Qualify prospects, maintain accurate CRM records, forecast sales opportunities, prioritise high-value prospects, Develop account plans and track conversion stages from prospect to onboarded partner.

6. Revenue Growth

• Drive revenue through: New provider acquisition, platform subscriptions, Pay-per-lead partnerships, Premium listings, featured advertising, campaign sponsorships, cross-selling between SimFinance and InfoBoxx and upselling additional digital services

7. Relationship Management

• Build relationships with: CEOs, Managing Directors, Sales Directors, Marketing Managers, Business Development Managers, Digital Transformation Leads, Partnership Managers and Customer Experience Managers.

• Maintain regular engagement through: business reviews, calls, meetings, newsletters, training sessions and product updates

8. Product Demonstrations

• Conduct professional demonstrations covering: Product comparison, AI recommendation engine, Lead generation process, customer onboarding, reporting dashboard, analytics, rewards programme and account management portal.

9. Customer Success

• Ensure providers: understand platform functionality, receive quality leads, achieve business objectives, maximize return on investment, renew contracts and expand platform usage.

10. Marketing Collaboration

• Work closely with Marketing to: develop campaigns, promote providers, generate awareness, produce case studies, develop customer success stories and increase platform adoption.

11. Reporting & Analytics

• Prepare regular reports including: sales pipeline, revenue generated, new providers onboarded, active providers, lead volumes, lead conversion, customer satisfaction, provider retention and forecast reports

12. Market Intelligence

• Monitor: Industry trends, competitor activities, customer needs, pricing strategies, regulatory changes, emerging technologies, new market opportunities and provide recommendations to management.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, Finance or a related field.

• A postgraduate qualification or professional certification is an advantage.

Experience

• Minimum of 5 years' experience in Business Development, Sales, Key Account Management or Relationship Management.

• Experience within Banking, Insurance, Financial Services, FinTech, Digital Platforms, SaaS or B2B sales is highly desirable.

• Proven experience managing corporate accounts.

• Demonstrated success in achieving sales targets.

Core Competencies required are: business development, B2B Sales, Key Account Management, Consultative Selling, Strategic Relationship Management, Negotiation skills, Customer Success, Pipeline Management, Solution Selling, Market Research, Networking, Lead Generation, Prospecting, Revenue Growth, Account Planning and Stakeholder Management

Personal Attributes

• Passionate about sales and customer success.

• Self-motivated, target-driven, and results-oriented.

• Entrepreneurial with a growth mindset.

• Skilled at building relationships and engaging senior stakeholders.

• Resilient, professional, and customer-focused.

• Organized, analytical, and commercially minded.

• Adaptable, eager to learn, and able to work independently and collaboratively.