Job Description
- DEPARTMENT: MARKETING DEPT
- UNIT: Group Business
- WORKING ENVIRONMENT: Normal
- LOCATION: Head Office
- REPORTS DIRECTLY TO: CHIEF MARKETING OFFICER
- DIRECT REPORTS: Corporate Agents FOR: Corporate Business
- INDIRECT REPORTS:-
JOB PURPOSE
To manage business development, commercial operations and profitability of the company’s products targeted at corporate institutions, groups and strategic partners (brokers, financial institutions and other collaborators).
KEY RESPONSIBILITIES
Technical/Operations duties
- Develop business objectives for the target groups and translate them into targets for the working team.
- Prepare annual budget, manage income and expenditure, analyze variances and initiate corrective actions.
- Identify and harness new client opportunities, while retaining and upgrading existing customer base.
- Identify relevant strategic partners, negotiate and scope the terms of collaboration and ensure that the company continues to derive anticipated benefits.
- Build strong relationships with key clients, brokers and other strategic partners; represent the company at programs and events that build the company’s reputation.
- Recommend product lines by identifying new product opportunities, surveying consumer needs and trends, tracking competitors.
- Liaise with the other business teams to ensure service excellence and flawless implementation of promotional programmes.
- Select, orient, train, assign, schedule and coach assigned employees and agents in conjunction with Human Resource unit.
- Provide effective leadership and strategic direction for junior colleagues by communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions.
- Assist management to ensure that the operations and implementation procedures are consistent with corporate objectives and regulatory policies.
- Ensure timely submission and review of reports to appropriate authorities; weekly, monthly, quarterly and annually.
Supervisory duties
Has direct control over direct reports
General duties
Any other duties that may be assigned.
KEY PERFORMANCE MEASURES
- Increase in New Products
- Business Objectives developed
- Annual Budget in place
- Continuous improvement in Customer satisfaction
- Timely submission of reports
KEY RELATIONSHIPS
- Internal
- Finance Department
- Operations Department
- Cluster and Marketing Teams
- HR Department
KEY RELATIONSHIPS
External
- Marketing Agencies
- Key Clients
- Agents
- Brokers
RESPONSIBILITIES FOR ASSETS
- Company vehicle
- Computer
- Office furniture
- Phones
- Any other asset handed over to you
LEVEL OF AUTHORITY
Has authority over approved group marketing budget
COMMITTEES SERVED ON:
Technical Committee, Procurement Committee, Disciplinary Committee. The incumbent joins the Marketing Leadership Team and any other committee as required.
