Job Description

Job Concept:

• Market Development and high sales success are some of the cardinal objectives of a strong marketing function.
• Some other objectives of a strong marketing function include excellent distribution, communication, pricing and account management activities.
• The Marketing and Sales Manager for the company will provide a broad range of business development services by researching and developing marketing opportunities and plans; implementing sales plans and managing the marketing team. Business Development strategy is of utmost importance to every business organization.
• It plays a crucial part in the growth of that organization.
• In a world of cut throat competition, every business organization has a common agenda to constantly come up with different ways of achieving maximum growth, sales, profits and in the process, stay ahead of its competitors.

Scope Of Role:
The Marketing Manager for the company will be expected to achieve the following:

• Identify marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
• Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Determine annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
• Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.

Required Skills or Experience

• Candidate must possess BA/BS in related discipline and extensive experience in a relevant field.
• MBA is an added advantage.
• Minimum of 5years working experience in related field/trade

Knowledge And Skills:
Technical Competence

• Ability to initiate marketing strategies and coordinate actions to influence the market
• In-depth knowledge of sales and marketing strategies and SWOT analysis
• Knowledge of territory management
• Ability to set achievable sales target
• Computer literacy (word, excel, PPT etc.)
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Protects organization's value by keeping information confidential.

Personality Competence

• Positive attitude
• Team player
• Good interpersonal skills
• Good communications skills
• Should have business etiquette and a smart appearance
• Reliability (i.e. ability to keep to time and other commitments & delivers on commitments made  to others)
• Non-Conventional thinking (i.e. ability to think strategically and radically to break the existing patterns of working
• Detail Orientation
• Holding others accountable

Managerial Competence

• Decision Making (i.e. knowledge of the decision-making and problem solving process)
• Planning (i.e. ability to establish specific targets or goals and when to achieve targets)
• Organizing (i.e. ability to determine organization structure for target achievement)
• Motivating (i.e. ability to build commitment to the job and the organization)
• Controlling (i.e. ability to monitor work activities or performance of others)