Job Description

• You will be responsible for executing the company’s social media and web content strategy.
• You will be creating content for the company’s social media sites and websites.
• You will plan a content calendar and implement such with the approval of management. Develop creative designs and concepts communication for all market communication channels.
• Ideate, design, revise and create picture, audio and video content as well as other marketing materials for all market communication channels.
• Manage content on company website and social media channels.
• Develop graphical elements for our website, blog posts, newsletters, eBooks, reports, infographics, presentations, content services etc
• Grow and sustain top of mind awareness for the brand and platform.
• You will review the impact of the content so to create an industry-leading social media presence.
• You will be in charge driving engagement with both new and existing users and ensuring content is reflective of the platform.
• Help define and deliver an SEO content distribution strategy including partnerships, integrations and influencers
• Assist in managing internal and external agencies which will help executing the brand’s content marketing strategy.
• Ensure the articulation of the business desired image and assure the consistent communication of business image and position throughout all the branches of the business.
• Overseeing the development of marketing literature and channels for the firm
• Produce bespoke customer brochures, adverts and mailings.
• Monitoring and maintaining content including sporting teasers, banners, marketing promotions.
• Reviewing other betting competitors and adapting the sites content to local audiences.
• Resulting and settling events in a timely manner.
• Communicate with customer services regarding queries about web site content and/or results.
• Any other task that is deemed necessary.

Required Skills or Experience

• Experience in the use of SEOs
• Proven content marketing experience preferably from within the sports betting industry
• Proven social media strategy and execution experience preferably from within the sports betting industry.
• Exposure to the broader sports industry, potentially via content, editorial and/or journalistic experience
• Experience of creating and refining content for SEO purposes
• Google Analytics experience
• A sports fanatic
• Creative thinker who is able to come up with innovative ideas
• Well organized with ability to multi-task and prioritize key projects
• Excellent inter-personal skills and ability to forge lasting and effective working relationships with various teams inside and outside the company
• This role would suit someone with experience in the sports sector and who is very passionate about the sports betting industry. You will have had experience across a multitude of different social media (Facebook, Instagram, Youtube, Snapchat etc) and will understand the different approaches needed for each platform.
• You will have worked across different companies and also have used Photoshop and Illustrator.