Job Description

A reputable company is looking for Marketing Officers who will market the company in line with its strategy and to increase profitability.  Specifically, the job holder will be responsible for event management, brand management as well as handle all PR interests of the company in line with company policies and procedures. 

Sales & Marketing

• Lead role in shaping strategic direction of the company products.
• Plan, develop and facilitate the execution of promotional events within specified timeframe
• Carry out market research and customer/competitor surveys to gather information while informing management on current trends.
• Assist in the evaluation of marketing campaigns to develop and maintain client network
• Handle key clients in a professional manner on a day-to-day basis
• Participate in trade exhibitions from start to finish
• Responsible for outlining new approaches and business models to develop the business. 
• Responsible for business development planning, customer analysis, financial modelling, proposal design to grow the businesses. 
• To ensure profit contribution by establishing and accomplishing business objectives.
• Conceive, plan and implement brand building programs for the company’s product line. 
• Develop positioning statements for each of the company’s product to guide decisions on the marketing plan for each product. This will take into account the product pricing and as well as the company’s capabilities and brand strengths.
• Prepare and submit daily/ weekly reports as will be specified by management.

Public Relations

• Plan, develop and implement PR strategies
• Conduct research, write and distribute press releases to targeted media
• Write and edit in-house newsletters, case studies, speeches, articles and annual reports
• Prepare and supervise the production of publicity brochures, promotional videos, photographs and multimedia programmes
• Organize events including press conferences, exhibition, fashion show where necessary
• Source and manage speaking and sponsorship opportunities
• Manage the PR aspect of a potential crisis situation.

Required Skills or Experience

• Minimum of three (3) years’ experience in Marketing 
• A minimum of a Bachelor’s Degree in Marketing
• Demonstrated track record of developing brands and market strategies for new products is a necessity
• Proficient with MS Office
• Excellent communication and leadership skills is a must.
• Customer focused and good interpersonal skills
• Honesty and integrity
• Ability to withstand pressure
• Has initiative and self-motivated
• Physically fit to do the job.