Job Description

• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within budget to develop cost-effective marketing plans for each product
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Manage, plan, control and organize the office day- to - day activities
• Manage staff by liaising with staff, suppliers and clients
• Delegate tasks to junior employees
• Use a range of software packages
• Contributes to team effort by accomplishing related results as needed

Required Skills or Experience