Company Profile

Advans is a leading microfinance group established in 2005. Advans mission is to respond to the need for financial services of small businesses and other populations who have ill-adapted, limited or no access to formal financial services. The Advans Group currently spans nine countries: Cambodia, Cameroon, Ghana, the Democratic Republic of Congo, Côte d’Ivoire, Pakistan, Nigeria, Tunisia and Myanmar. As at end October 2019, the group served more than 1,000,000 clients and employed more than 7,300 staff. Headquartered in Luxembourg with support services in Paris, the group’s shareholders are EIB, KfW, FMO, CDC Group plc, FISEA (AFD Group) and IFC.

Advans Ghana, subsidiary of the international microfinance group Advans, started its activities in 2008. The institution offers a full range of adapted financial products and services to micro, small and medium sized enterprises in Ghana. The institution serves more than 64,000 clients through a network of 20 points of sale and over 650 employees.

Job Description

• Implement social media strategy and campaigns; Identify opportunities and trends, report and analyse results
• Increase Brand presence on all digital/Social media channels
• Reputation management across all digital/Social media channels
• Improve customer satisfaction across all digital/social media channels
• Design marketing materials and advertisements

• Manage consistency of the company brand across all online platforms in the country Manage company website and social media channels, including Facebook, LinkedIn, Twitter, WhatsApp and any other relevant sites.
• Engage in social media presence creation on new and emerging social media platforms
• Manage reputation of the institution across all digital / Social media channels Contribute to the definition of the Social Media Strategy, in particular by providing analysis on competition, trends and best practices.
• Monitor channels, engage conversations, answer queries and provide support to Prospects / Customers on Online platforms and Social Media Generate leads and convert across all digital / Social media platforms
• Increase average click and share per post on all our digital/Social media channels Ability to manage Marketing Campaigns and deploy our Search Engine Advertising (SEA) strategy, especially on Google Adwords, Facebook and LinkedIN
• Manage and publish Content to improve continuously Search Engine Optimization (SEO) of the Institution across the most popular Search Engines
• Analyse and report audience information and demographics, ROI and value of prospects generated from all our digital/Social media channels Propose new ideas and concepts for social media content

• Design marketing materials and advertisements to support both commercial and retail lines of business when not otherwise allocated to an external agency
• Design  and edit copy  for  communications  that include  newsletters,  flyers, brochures and other items that represent Advans Ghana.
• Create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
• Build and maintain an up to date photo, video and audio library of all events Maintain inventory of marketing materials and ensure branches have what they need timely

Required Skills or Experience

• You hold a minimum of first degree in Marketing, Communication, Social Sciences/Humanities, Art or IT with 2 to 3 years experience in a similar role.
• Experience in a marketing, communications, or internet related role.
• Proficiency in use of general Microsoft office suite, Content Writing, Graphic Design and Campaign Execution is a must; basic HTML knowledge a plus.
• Proficiency in Graphic design software, like Adobe Illustrator / photoshop / InDesign / Premiere Pro, After Effect for Video editing or similar Top design software used as standard among professionals
• Familiarity with branding, marketing and communication theories and concept is essential.
• Project management skills are a plus.

• Social media management and marketing
• Concept creation
• Website content management
• Advans customer service protocol