Marketing & Communications Associate


Company Personnel Pra...
Industry Insurance
Category Marketing
Location Accra
Job Status Full-time
Salary Negotiable
Education MSc/MBA
Experience 6 years
Job Expires Nov 21, 2021
Contact Frank

Job Description

  • Design marketing materials and advertisements to support both all operational, publicity and promotional activities of business when not otherwise allocated to an external agency
  • Research and monitor industry and competitor activities so that market opportunities can be identified and acted upon appropriately.
  • Work directly with vendors to obtain bids and complete the fulfillment of marketing/ communications related materials.
  • Maintain inventory of marketing materials and ensures branches and partners have what they needtimeously.
  • Support management in the formulation and execution of the annual strategic marketing and communication plan.
  • Responsible for ensuring all marketing and communications materials comply with the Company’s brand guidelines. 
  • Organizes all product/service (Internal and External) launch activities in the company
  • Coordinates with business development unit to develop and implement promotional activities to meet operational targets
  • Use the appropriate marketing tool(s) to determine, analyse, and report on the effectiveness of various advertising channels of the Company. 
  • Actively work with the Business Development Unit to determine the marketing and communication needs of products.
  • Act as corporate communications and marketing representative for industry and association programmes.
  • Manages internal and external company events – coordinating complete organisation of such events. 
  • Create and edits copy for communications that include newsletters, press releases, event materials, flyers, brochures and other items that represent People’s Pension. 
  • Coordinate all company events and related programs and conferences and create content, media, presentations, etc. to be utilized in gaining visibility prior to and during these events.
  • Proofread all appropriate printed pieces and ensure that marketing materials are accurate and comply with the brand guidelines
  • Manage consistency of the company brand across all platforms in the country
  • Build and maintain an up-to-date photo, video and audio library of all events.

Required Skills or Experience

  • Minimum of a Master’s Degree in Marketing, Public Relations, Communications, Digital Marketing etc. Relevant professional qualification in CIM, Accreditation in Public Relations will be an added advantage.
  • Proficiency in use of general Microsoft office ensuite is important. Familiarity with branding,
  • marketing and communication theories and concept is essential. Experience with media relations is desirable.

Required experience 

  • Minimum of six years relevant experience of which at least three should have been in a supervisory to middle management role in marketing communications, public relations and branding.
  • Good understanding of the Pension landscape establishment will be an advantage.

How To Apply

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