Job Description

ABOUT THE COMPANY

Founded in 1993, our client is a leader in the retail and supply of furniture in Africa. The company has a retail shop area of more than 50,000m2, 33 points of sale with more than 1,000 employees and 2 stores in sub-Saharan Africa. Ghana is the latest addition and Accra is the starting city.

WHAT YOU WILL DO: 

• Developing marketing plans that set goals for increasing revenue, market share, and brand awareness
• Developing pricing strategies for products based on competitors’ prices, customers’ willingness to pay, and company cost structures
• Identifying new business opportunities by researching new technologies, markets, and competitors
• Conducting market research to identify potential opportunities for growth in existing markets or new markets
• Designing advertising campaigns that create brand awareness, generate leads, and promote sales
• Creating an effective store environment that will attract customers with visual appeal, comfort, and convenience
• Meeting with store managers to discuss performance metrics and identify problem areas
• Analyzing data to identify opportunities for increasing store traffic and sales
• Developing and implementing marketing strategies to promote products or services in retail stores

Required Skills or Experience

• BAC +4 /5 with Marketing training
• 5 / 8 years of experience in retail or FMCG (category management)
• Strong experience in brand management, trade marketing and external communication
• Taste and interest in furniture and decoration
• Fluency in French will be an added advantage
• Mastery of analysis tools (Power BI) and ERP
• Mastery of social networks and analysis tools (Google Ads, Facebook manager)
• Team management skills