Job Description

• ROLE: Digital Sales Officer
• REPORTS TO: AGM Technical and Life Admin
• REMUNERTION: Per approved remuneration structure. Further details of this as well as other terms of employment will be discussed at the interview
• LOCATION: Accra

• Understand customer needs and requirements to generate qualified leads
• Acquire insight in online marketing trends and keep strategies up to date
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Develop and implement campaigns to better lead quality and beat the competition
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Analyze customer and user data
• Creating personalized marketing plans for each client based on their specific target audience and goals
• Build an inbound marketing plan
• Forecast sales performance trends
• Plan and deliver on sales strategies to achieve business and personal targets
• Fully implement all new initiatives that lead to the achievement of key business imperatives
• Manage key partnerships with third parties in the digital value chain
• Drive quality sales that will persist on our books
• Perform other duties as assigned by the Team Leader, Head of Department or the business.

Required Skills or Experience

• At least 2 years of experience in Digital Marketing or Sales role with a proven track record of meeting or exceeding target Bachelor’s degree in marketing, business, or related field
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM Proven experience building campaign strategies from scratch
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key Experience working with digital advertising platforms (Google Ads, Facebook Ads, etc.)
• Strong analytical skills and experience generating reports to show campaign results Excellent communication, presentation, and writing skills
• Highly organized with the ability to manage multiple projects at one time Must have a track record of excellent performance and good behavior Good organizational skills
• Creative, confident, and professional person with high levels of self-drive Must be highly ethical

COMPETENCIES