Terms of Reference (TOR): To produce short videos on 2SCALE interventions in Ghana


Company SNV Ghana
Category Journalism/Co...
Location Ghana
Job Status Contractor/Co...
Salary GH¢ 
Education Qualified
Experience N/A
Job Expires Sep 24, 2023
Contact ...

Company Profile

SNV is a not-for-profit international development organisation that applies practical know-how to make a lasting difference in the lives of people living in poverty. We use our extensive and long-term in-country presence to apply and adapt our top-notch expertise in agriculture, energy, and WASH to local contexts. SNV has an annual turnover of €130 million, over 1,250 staff in more than 25 countries in Africa, Asia, and Latin America. We are proud to be a not-for-profit organisation that uses project financing to implement our mission. This requires us to work efficiently and to invest in operational excellence.

SNV has worked in Ghana since the 1992 and currently has offices in Accra, Tamale, and Nandom. 

For more information on SNV, visit our website:

Job Description

Terms of Reference (ToR)
To produce short videos on 2SCALE interventions in Ghana
  • Location: Nyinahin, Agona, Gushegu,Yendi, Nasia, Garu, Tumu, Gentiga, Manga (Ghana) etc…
  • Country: Ghana
  • Dates: September- November 2023

SNV in Ghana on behalf of 2SCALE invites quotations from competent firms or individual consultants to submit their proposals for consultancy services to provide photography/videography services to visually document how 2SCALE is making impact in the various partnerships.

2SCALE is an incubation program that manages a portfolio of public-private partnerships (PPPs) for inclusive businesses in the agri-food sectors and industries. A program that offers a range of support services to its business champions (MSMEs and farmer groups) and partners, enabling them to produce, process and supply quality food products. These products are intended for local and regional markets, including consumers at the base of the pyramid (low income).

2SCALE aims to make agribusiness in Africa more inclusive, involving more smallholder farmers, low-income consumers, women, and youth, and thereby improving their economic livelihoods and nutritional status.  To achieve this, 2SCALE focuses on building agribusiness clusters around business champions, who are either producer organizations or SMEs that market or process farmers' products. 

In the first phase (2012-2018), 2SCALE has had a significant impact on smallholder agriculture and agribusiness in sub-Saharan Africa by building the capacity of smallholder farmers, farmer organizations, and local microentrepreneurs and SMEs, and making more attractive and nutritious food products available to low-income consumers, enhancing environmental sustainability, and improving the nutritional status of low-income consumers.

The second phase of the program builds on the achievements and lessons learned from the first phase but with more ambition, to reach one million low-income consumers and work with 1,000,000 smallholder farmers in 10 different countries, through 72 PPPs (public-private partnerships).

1.1 Why Videos 
The partnerships in Ghana have implemented varied interventions aimed at meeting the goals of the program. Some of these interventions have been unique to some PPPs while others have a broader, cross-sectoral reach.
To promote the program interventions, 2SCALE in Ghana wishes to develop short video documentaries to highlight how the program is innovating to solve challenges that affect partnerships.  
1.2 Objectives of the Assignment 
The key things that the videos should communicate are:
  • The impact of the 2SCALE program.
  • The contribution of businesses in sustainability of interventions.
  • The collaborative process of identifying and scaling up interventions.
  • How the 2SCALE approach addresses value chain constraints. 
2.0 Areas for Video Documentaries
2.1 Linkage of VSLA groups to Banks
The VSLA model has been a major driver for financial inclusion in these partnerships. As such, the PPPs took the initiative to further improve access to finance by linking VSLA groups to formal financial institutions. This video will highlight the gaps that existed before this intervention and the impact it has had on the VSLA groups in the Rice, Soybean and Poultry partnerships respectively. The video on VSLA will demonstrate the transition of VSLAs into formal financial institutions to scale bigger financial service opportunities.
2.2 Commercialization of the community coaches’ model in the Maize and Soybean partnerships
As evidenced in the maize and soybean partnerships, this model has proven to be efficient in the recovery of produce at harvest. This is mainly attributed to the incentives provided by the Business Champions involved. The video is expected to highlight the socio-economic impact of this model on the community coaches and its benefits to the Business Champions. It is also to show that commercialization of community coach is away to promote and sustain development interventions.
2.3 Seed Sub-Sector Change in the Faranaya Partnership 
The sorghum sub-sector change (SSC) is flagged high in the Faranaya partnership, because of the progress made in making quality sorghum seeds available for farmers through private and public approaches led by Calli Ghana and SARI respectively. This has encouraged more partners in the production of seeds for the sector. The video will communicate the challenges of unavailability of quality sorghum seeds before the intervention of the SSC, solutions provided by the SSC and benefits that this solution brings to various actors along the value chain.
2.4 Youth Inclusion-community livestock workers
Community livestock workers in the Faranaya partnership was initiated in response to the low availability of veterinary services for the bullocks used in ploughing and earthing -up service provision.  These youth were trained by veterinary officers to augment their services. The video will highlight the challenges faced by SHFs in accessing timely bullock services (capture the causes). It will also highlight bullock service providers challenges before the intervention, operationalization of the intervention and socio-economic impact on the participating youth.
Also, spraying services, planting services, youth in aggregation and poultry production are among the initiatives take in various partnerships to provide employment opportunities for young people. The video is to highlight the initiatives and how these came become models for adoption.
2.5 Bottom of the Pyramid Marketing
In both Rockland, Faranaya and Tamanaa PPPs, customized marketing strategies were initiated to connect with Bop consumers and offer them nutritious products. These strategies encompass the development of the right approaches and capabilities needed to effectively reach and serve Bop consumers. 
Therefore, this video will highlight;
  • Marketing gaps before the Intervention (this represents the challenges and shortcomings in the marketing efforts before the intervention took place).
  • Marketing Strategies Implemented: This outlines the strategies and initiatives that were introduced to address those gaps and improve marketing efforts.
  • The Impact of Implemented Strategies: This showcases the positive outcomes and changes resulting from the marketing strategies put into action.
3.0 Methodology
  • Desk review of 2SCALE inclusive agribusiness approach and the respective interventions for the documentaries.
  • Development of scripts for the various areas.
  • Interview relevant actors and 2SCALE staff.
  • Videography and photography of areas.
3.1 Timelines
The assignment will involve several travels in Ghana across several intervention areas.


Execution Date(s)

Submission of Proposals

17th -24th September, 2023

Assessment of the quotations

25-27th September,2023

Award of the tender/contracting

27th to 29th September,2023

Actual documentation

2nd – 20th October,2023

Compilation, submission, and review of the raw footage

21st – 5th November,2023

Submission of final work

10th November, 2023

3.1 Timelines
The assignment will involve several travels in Ghana across several intervention areas.
4.0 Deliverables
4.1 Videos
Five maximum three minutes videos suitable for different social media platforms. The videos will bring out how the interventions of 2SCALE is enhancing private-public sector collaboration to create win-win solutions in agricultural value chains in Africa.
4.2 Photos
Minimum of 40 high quality images that depict the range of the areas of the activities of the videos. 
NB: The final sets of raw and edited digital images and videos will be delivered on portable storage devices (as requested) to 2SCALE.
5.0 Collaboration
The activity primarily on the 2SCALE side will be led by the Inclusive Agribusiness Advisors of the partnerships with support from the Communications Consultant for Ghana and the 2SCALE communications coordinator. 
6.0 Copyright
2SCALE program will own full intellectual property in any content produced or associated with it.

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