Job Description

Roles & Responsibilities

• Conduct Market Research: Identify potential customers and competitors, and analyze market trends to inform marketing strategies
• Develop Marketing Campaigns: Create and implement campaigns to promote IT products and services, including digital marketing initiatives
• Content Creation: Collaborate with teams to produce content such as blogs, social media posts, email newsletters, and promotional materials
• Analyze Campaign Performance: Track and report on the effectiveness of marketing campaigns, adjusting strategies as needed to improve ROI
• Manage Relationships: Build and maintain relationships with customers, partners, and vendors to enhance brand awareness and loyalty
• Budget Management: Oversee the marketing budget and allocate resources effectively
• Support Sales Teams: Assist with lead generation and nurturing tactics to support the sales team
• Stay Updated: Keep up with digital marketing trends and technologies to ensure the most effective strategies are used.

Required Skills or Experience

• Digital Marketing: Proficiency in digital marketing strategies, including SEM, social media marketing, and email marketing
• Content Management: Experience with content management systems (CMS) and creating engaging content for various platforms
• Data Analysis: Ability to analyze marketing data to measure campaign effectiveness and make data-driven decisions
• CRM Software: Familiarity with customer relationship management (CRM) software to manage and analyze customer interactions
• Technical Knowledge: Understanding of web technologies and IT products to effectively market them
• Project Management: Skills in managing marketing projects, including budgeting and timeline management
• Collaboration: Experience working with cross-functional teams, including sales, product development, and design.