Business Development Officer


Company Preparation F...
Industry Education
Category Sales/Busines...
Location Accra
Job Status -:-
Salary GH
Education Bachelor̵...
Experience 2 years
Job Expires Oct 14, 2017
Contact ...

Job Description

  • Reports To: Business Development Manager, National Sales Manager
  • Core Working Relationships: Business Development Manager, National Sales Manager, Branch Managers, Conversion Officers/ Manager, Events Manager, Marketing/ Brand Marketing Manager, Human Resource Officer, General Manager.

Job Purpose:

  • To work with the Business Development Manager to evaluate and successfully establish new business opportunities while strengthening existing ones.
  • Assist in coordinating marketing activities; consistently drive traffic to the PFL offices in the region; follow up with MOU partners and ensure consistent flow of students from such partners; be involved in digital campaigns and effectively increase brand awareness.
  • Achieve set monthly revenue and registration target.

Key Duties:

  • Develop and initiate business development and / marketing strategies.
  • Assist in coordinating actions to influence developed strategies.
  • Assist in the execution of marketing campaigns.
  • Assist in the development and planning of all branding and marketing activities.
  • Identify opportunities, develop plans and establish business alliances that will strengthen the PFL brand.
  • Carry out sensitization activities and generate new leads in formal and informal sectors of key cities where a PFL office does not exist at the moment.
  • Make presentations to key employers, parents and students of highly rated secondary institutions and generate traffic/leads/registrations, ensuring students register.
  • Create the needed buzz in tertiary institutions thereby increasing leads from the institutions.
  • Essentially sell programmers and represent the best interest of partners & PFL in Nigeria.
  • Ensure constant steam of walk in clients at the assigned PFL office.
  • Assist with developing new strategic recruitment activities through gathering market intelligence.
  • Achieve agreed targets for each intake.
  • Provide timely and accurate updates to the company regarding student recruitment activities.
  • Ensure institutions with signed MOUs send students to PFL as agreed.
  • Marketing and promoting PFL institutions to prospective students.
  • Maintain full update on PFL partner institutions regarding courses, materials and procedures.
  • Initiate necessary virtual and real-time marketing strategies/campaigns using various social media platforms amongst others as required.
  • Any other related task that may be assigned

Required Skills or Experience

Key Role Requirements
Experience and Qualifications

  • Prospecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Presentation Skills, High & Sustainable Energy Level
  • Meeting Sales Goals and Professionalism - essential
  • Graduate degree - essential. Postgraduate degree will be an added advantage
  • Minimum of 3 years' Marketing experience in a similar role with considerable experience in a customer facing role - essential
  • Knowledge of international higher education and experience of working in international education - desirable

Essential Skills and Experience

  • Excellent customer service and sales support skills
  • Excellent written and Verbal communication skills
  • Evidence of success in building and maintaining customer relationships leading to increased sales
  • Able to work under pressure to meet deadlines.
  • Sound , planning & time management skills.
  • Highly motivated self-starter with a high level of energy and motivation.
  • Able to work on own initiative and as part of a team.

Desirable Skills

  • Experience working in the Education marketplace
  • Knowledge of the study - overseas market
  • Experience or knowledge of digital marketing

How To Apply

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