Job Description

Our client, a manufacturing company is looking to hire a Marketing Manager to help manage its operations in Ghana.

ROLE PROFILE

The successful applicant will be responsible for supervising the marketing department to ensure brand standards are adhered to. He /She will develop and protect the brand in Ghana.

DUTIES/RESPONSIBILITIES

• Develop marketing strategies.
•  Manage projects, campaigns and activities to achieve the overall goal of maximizing company profit.
• Ability to manage everything from Developing Marketing Materials using Market Research and Competitive Intelligence to Project management.
• Planning campaigns to ensure the brand has an edge in the market.
• Designing with his or her team complying with brand standard artwork as per brand standard library.
• Research products, services and current strategies to identify new opportunities
• Bring strategic ideas to the table and innovate with team members on approaches to improving customer experience, conversion & retention rates
• Development and implementation of the Company’s marketing calendar including developing media plans while monitoring competition.
• Support new business pursuits, understanding the opportunity, establishing activities & outputs, estimating hours.
• Deploy web, social media, email, collateral, merchandise, and other communications effectively with a corporate support team.
• Plan and execute marketing events in coordination with restaurants.
• Collect and analyze data to improve marketing programs.
• Must be able to demonstrate growth in sales as a result of marketing efforts and execute store level Local Store Marketing (LSM) initiatives.
• Ownership of the local brand responsibility.
• Own and manage all Social media including Google my Business.
• Manage and have a sound understanding and experience in creating artwork.
• Assists and/ or completes additional tasks as assigned.

Required Skills or Experience

EDUCATION/QUALIFICATION

• Minimum First Degree in Marketing, MBA in Marketing or any other related field.
• Membership of CIMG is an advantage.
• Minimum of 5 years of working experience in brand management.
• Manager level in an International or local large FMCG, retail or QSR brand is an advantage.
• Opening experience will be an added advantage.

REQUIREMENT

• Excellent communication and good interpersonal skills
• Strong interpersonal skills and extremely resourceful.
• Strategic thinker.
• Ability to complete tasks timeline.
• Ability to understand creative artwork.