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Senior Marketing And Brand Officer

JOB SUMMARY

Company Advans Ghana ...
Industry Financial Ser...
Category Marketing
Location Accra
Job Status Full-time
Salary GH¢ 
Education University de...
Experience 3 years
Job Expires Dec 02, 2022
Contact ...
 

Company Profile

Advans is a leading microfinance group established in 2005. Advans mission is to respond to the need for financial services of small businesses and other populations who have ill-adapted, limited or no access to formal financial services. The Advans Group currently spans nine countries: Cambodia, Cameroon, Ghana, the Democratic Republic of Congo, Côte d’Ivoire, Pakistan, Nigeria, Tunisia and Myanmar. As at end October 2019, the group served more than 1,000,000 clients and employed more than 7,300 staff. Headquartered in Luxembourg with support services in Paris, the group’s shareholders are EIB, KfW, FMO, CDC Group plc, FISEA (AFD Group) and IFC.

Advans Ghana, subsidiary of the international microfinance group Advans, started its activities in 2008. The institution offers a full range of adapted financial products and services to micro, small and medium sized enterprises in Ghana. The institution serves more than 64,000 clients through a network of 20 points of sale and over 650 employees.

Job Description

Are you looking for a new challenge in a dynamic and multicultural environment? Do you have a proven experience in this field? Do you want to contribute to a committed group, seeking to have a positive and sustainable impact? Advans Ghana, a leading MFI, has the position you are looking for.

What will your role be?
Reporting to the Head, Marketing and Customer Impact,the Marketing and Brand Officer will be responsible for the development of media relations, content for social media platforms and editorial content such as articles, news stories, etc.

He/she shall be primarily responsible for providing expert media relations, strategic planning and implementation including leading media work to support and promote campaigns and the brand.

RESPONSIBILITIES

Media and Public Relations
  • Create and support the implementation of media strategies, tactics and messages to achieve maximum measurable    impact on campaigns.
  • Build and maintain excellent relationships with relevant journalists and broadcasters as well as media houses. 
  • Prepare media announcement, releases, scripts, briefs, newsletters, articles etc. 
  • Create media visibility opportunities and facilitate traditional and digital interviews where necessary. 
  • Monitor and evaluate marketing campaigns.
  • Maintain a positive image of the brand.
Social Media
  • Collaborate with the Digital, Online and Social media officer to develop and implement a social media strategy aligned with Advans Ghana’s Communication Strategy, imparting key unique selling propositions with audience specific tailored content.  
  • Collaborate in the development of targeted social media campaigns for products, events, etc. 
  • Keep up-to-date with trends, developments and opportunities and recommend how we can exploit them to help achieve corporate goals and implement them. 
  • Collaborate with the Digital, Online and Social Media Officer to draft a range of visual materials for online use. 
Communications
  • Assist in building brand awareness and increasing brand value and profitability
  • Provide support and lead (where needed) in the development of high-quality communications content for external and internal use such as website, SEO, etc. 
  • Ensure provision of up-to date information for stakeholders (internal and external)
  • Ensure consistency in communication activities in terms of voice, branding, messaging and frequency of posting via channels. 
Other Duties
  •   Any other duty as may be assigned by head of department.
Challenges
  • Will be handling multiple projects simultaneously from time to time and deal with multiple partners and Agencies.
  • May be working on weekends and off working hours and sometimes travel outside Accra for days on official duties.

Required Skills or Experience

  • Minimum of first degree or equivalent preferably in communications, media, journalism, marketing and other related discipline is required. 
  • Minimum of three (3) years relevant experience of progressively responsible experience in media relations and all aspects of communications work. 
  • Good understanding of the micro finance establishment and experience in Media outreach, negotiating, planning and buying traditional or digital media advertising space will be an added advantage.
  • Proficiency in use of general Microsoft office suite is important. 
  • Familiarity with branding, marketing and communication theories and concept. Media relations familiarity.

How To Apply

Visit our Career and Talents portal on the HRIS to apply. Alternatively, you may use the link: 
https://advans.aragon-erh.com/new_rec_portal/index/GHA#

 
Note

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