Professional Experience

• A minimum of 10–15 years of experience working in financial institutions.
• Proven expertise in promoting the sales and marketing of lending products to MSMEs (including women and vulnerable groups).
• Demonstrated experience in developing tools, implementing methodologies, and capacity-building programmes for gathering marketing data to formulate strategies.
• Applicants should have a proven and successful track record in guiding and supporting the refinement of existing financial products.
• ·Experience in developing new financial products to increase access to finance for smallholder farmers, youth-led and women-led businesses
• Demonstrated experience in delivering technical assistance to influence long-term transformation through the delivery of practical training to drive sales and sustainable impact.
• Proven expertise in developing market segmentation and targeting tools to gather market insights into existing and potential market segments and their needs.
• Proven expertise in estimating market size using proven methodologies to assess the Total Available Market and Serviceable Addressable Market.
• Experience in assessing market competition using robust competitor assessment methodologies.
• Experience in conducting customer satisfaction surveys using robust research methodologies.

Educational & Professional Credentials

• At least a master’s degree (or higher) in International Business, Sales and Marketing, Business Development, Marketing Strategy, and other related qualifications.
• Professional certification in Marketing, Sales, and Strategy is a plus

Technical and Business Skills

• Ability to develop comprehensive toolkits for market segmentation, targeting, positioning, and market size estimation.
• Ability to conduct comprehensive diagnostic assessments and develop data-driven transformation roadmaps.
• Experience in implementing efficient and practical process improvements.
• Experience in designing and piloting new MSME lending products with a focus on effective segmentation, targeting, and positioning.
• Conversant in modern digital assessment instruments for competitor and customer assessment.
• In-depth understanding of general regulatory frameworks and compliance requirements for financial institutions.
• Specific knowledge of the applicable regulations and framework for non-bank financial institutions (NBFIs) in Ghana is highly desirable.
• In-depth knowledge of the legal and regulatory environment governing MSME lending, ensuring that transformation initiatives align with current laws, guidelines, and best practices.

Soft Skills and Personal Attributes

• Exceptional communication, negotiation, and interpersonal skills to engage effectively with senior management, board members, and operational teams.
• Experience working in emerging markets, with a deep understanding of local business dynamics and regulatory environments.
• Must be proactive and a result-oriented professional who appreciates accountability.
• Ability to adapt strategies to the cultural and operational nuances of a Non-Bank Financial Institution in Ghana.
• Adopts a strategic and agile approach to problem-solving, with a solid emphasis on delivering measurable results and sustaining long-term improvements.
• A track record of empowering teams through hands-on mentoring and capacity building.
• Interested candidates should submit their CVs detailing relevant experience and expertise to elizabeth@cdcconsult.org