Company Profile

LEASAFRIC GHANA PLC is a leading non-bank financial institution specializing in asset finance through finance leasing. Since its establishment in 1994, Leasafric has been providing quality and innovative leasing and ancillary services to meet the unique needs of its customers. With a strong focus on technology and adherence to world-class systems and procedures, Leasafric aims to be the leasing and ancillary service company of choice in Ghana

Job Description

ROLE DESCRIPTION
This is a full-time permanent role for a Sales and Marketing Manager located in Accra. The Sales and Marketing Manager is responsible for developing and executing strategies to increase and manage sales of business products/services and customer acquisition. The post-holder will lead the sales and marketing process, from identifying target customers to developing marketing campaigns and nurturing client relationships. The role involves a combination of sales, marketing, and business development skills.

KEY RESPONSIBILITIES

• Identify and qualify new business opportunities in the target market segments for all products lines
• Develop and maintain strong relationships with potential clients, understanding their specific needs and challenges.
• Responsible for monitoring and actualization of assigned new Business Budgets
• Conduct in-depth consultations to identify the most suitable lease solutions for client requirements.
• Prepare compelling proposals and presentations that effectively communicate the value proposition of our leasing programs.
• Negotiate and close leasing deals, ensuring win-win outcomes for both our company and the client.
• Collaborate with internal teams (risk, accounts, business operations) to ensure a smooth and efficient deal execution processes.
• Stay up-to-date on evolving industry trends, competitor offerings, and new equipment/technologies relevant to the leasing market.
• Contribute to the development and execution of strategic business development initiatives to achieve growth targets.
• Develop and implement marketing strategies across all the channels.
• Conduct market research and analyze customer data to inform marketing decision

Required Skills or Experience

• Candidate must have a degree in relevant discipline
• Minimum of 6 - 8 years working experience required in business development, sales & marketing roles .
• Experience with lead generation and prospect management
• Strong planning and organizational skills   Excellent time management
• Proactive and with an ability to take initiative   Ability to handle pressure and meet tight deadlines
• Appropriately assertive manner to deal with clients
• High integrity and confidentiality are very key in this role
• Ability to work well with people is essential.
• Excellent organizational skills to meet goals and set priorities