Company Profile

Established in 2005, Fairtrade Africa is the umbrella organization representing Fairtrade certified producers in Africa and is a member of Fairtrade International (FI). FTA aims to effectively represent producers within the International Fairtrade system and to contribute to the livelihood improvement of African and Middle Eastern producers by increasing access to markets. Established in 2005, FTA directs policy and strategic development of the organization, including its Secretariat in Nairobi and the four (4) regional offices. FTA works within the Fairtrade system to support over 1,055,000 farmers and workers in over 520 producer organizations spread over 33 countries to access better prices, decent working conditions, and fairer terms of trade

Fairtrade Africa is owned by its members, who are African producer organizations certified against international Fairtrade Standards producing traditional export commodities such as coffee, cocoa, tea, cut flowers, cane sugar, wine, cotton, bananas, mango, pineapples and non-traditional commodities including shea butter, rooibos tea, vegetables and fresh and dry fruits. Fairtrade Africa is made up of both Small Producer Organizations (SPOs) and Hired Labour Organizations (HLO). In HLOs, the focus is on supporting companies that employ hired labour to supply better working conditions for their workers while in SPOs the focus is on members who are smallholders who run their farms mainly using their own and their family labour.

Fairtrade Africa’s interventions are guided by the Fairtrade Theory of Change which visually expresses how these ultimately lead to global Fairtrade Goals. You can read more about FTA at www.fairtradeafrica.net

Job Description

TOR: PROVISION OF VIDEOGRAPHY AND PHOTOGRAPHY SERVICES FOR WESTERN
AFRICA

Established in 2005, Commerce Equitable Afrique (CEA), trading as Fairtrade Africa (FTA), is an independent non-profit umbrella organization representing 697 Fairtrade-certified producers across 29 countries in Africa and the Middle East. FTA is owned by its members, who include producer organizations engaged in traditional export commodities such as coffee, cocoa, flowers, tea, cotton, wine, bananas, sugar, fresh fruits, herbs, and spices, as well as non-traditional commodities like shea butter, honey, and rooibos. FTA collectively represents over 1,450,000 smallholder farmers and workers

SCOPE OF THE ASSIGNMENT
FTA wishes to engage the services of a qualified individual(s), firm(s) or institution(s) to carry out the following tasks:

Produce 1 x short video documentary (no more than 5 minutes) including a 60 second cut down, plus photography in the most powerful, effective and innovative ways to show impact of Fairtrade Certification and Premium funded project activities, with a Thematic angle, in the lives of producers in Côte d'Ivoire and Ghana respectively.

These stories from the field will be uploaded to Fairtrade Africa’s YouTube channel and website with links to appropriate social media platforms such as LinkedIn, Instagram, Facebook and other similar platforms. It will also be used as a marketing asset, for various communications purposes, as well as a tool during training workshops.

COUNTRIES

• Côte d'Ivoire
• Ghana

**We will only consider local service providers, so please only apply for the country you are based in.

THEMATIC AREAS

• Climate Action
• Living Income / Living Wage
• Social Impact
• Inclusion (Gender / Youth / PWD)
• Human Rights & Environmental Due Diligence (HREDD)
                o    including children’s rights and safeguarding
• Organizational Development

EXPECTED OUTPUTS PER COUNTRY

1. Video Production 1 x short video documentary (5minutes) plus 1 x 60seconds cut down optimized for social media.
2. Photography High resolution with metadata:

              a. Producer portraits: Both emotive and action.
              b. Product: Both raw, bulk and finished. We need to see the journey.
              c. Landscape photos: Drone photos of plantations.
              d. Project photos: Premium funded projects including action photos

        3. Signed Release forms from featured individuals.

                a. Giving the Fairtrade system (Fairtrade offices and Fairtrade licensees) the right to use their images, video, audio                         and testimonials for communication, educational and promotional purposes.

OBJECTIVES
The videos and photographs will be used to showcase and educate stakeholders on what Fairtrade Africa does using powerful story lines to inspire and engage audiences in the work and mission of Fairtrade. The goal is to drive the desire among external stakeholders to want to be part of the Fairtrade story.

By showcasing the power of individual stories, the video will be a compelling documentary about the challenges, successes and resilience of farmers and producers and why people should engage in the Fairtrade market.

The service provider will be expected to provide a detailed report on all filming locations, including names and contact details of all individuals that will appear in the film. The report must also include at least 3 powerful statements by producers/community members and/or other stakeholders to be used in reports and fact sheets.

Required Skills or Experience

DESIRED EXPERIENCE
FTA is looking for individual consultant(s), firm(s), or institution(s) with demonstrated experience in developing video documentaries with socially relevant contents such as gender equality, women empowerment, diversity inclusion and youth engagement. In addition, the said should possess the following:

• An individual or agency with at least three (3) years’ expertise in producing quality video documentaries that deal with sustainable development subjects with a wide-reaching following.

Technical and Functional Competencies to include:

• Experience of performing similar kinds of tasks (list and background of Production team and agencies)
• Excellent writing and communication skills
• Demonstrates openness to change and ability to receive/integrate feedback in the project management process.
• Good networking skills to engage with both technical and non-technical people.
• Fluency in French (the primary language of the area) and possibly English, with a focus on clear, professional communication.