Company Profile

Established in 2005, Fairtrade Africa is the umbrella organization representing Fairtrade certified producers in Africa and is a member of Fairtrade International (FI). FTA aims to effectively represent producers within the International Fairtrade system and to contribute to the livelihood improvement of African and Middle Eastern producers by increasing access to markets. Established in 2005, FTA directs policy and strategic development of the organization, including its Secretariat in Nairobi and the four (4) regional offices. FTA works within the Fairtrade system to support over 1,055,000 farmers and workers in over 520 producer organizations spread over 33 countries to access better prices, decent working conditions, and fairer terms of trade

Fairtrade Africa is owned by its members, who are African producer organizations certified against international Fairtrade Standards producing traditional export commodities such as coffee, cocoa, tea, cut flowers, cane sugar, wine, cotton, bananas, mango, pineapples and non-traditional commodities including shea butter, rooibos tea, vegetables and fresh and dry fruits. Fairtrade Africa is made up of both Small Producer Organizations (SPOs) and Hired Labour Organizations (HLO). In HLOs, the focus is on supporting companies that employ hired labour to supply better working conditions for their workers while in SPOs the focus is on members who are smallholders who run their farms mainly using their own and their family labour.

Fairtrade Africa’s interventions are guided by the Fairtrade Theory of Change which visually expresses how these ultimately lead to global Fairtrade Goals. You can read more about FTA at www.fairtradeafrica.net

Job Description

CALL FOR CONSULTANT (S)– Production of Cocoa Hubs Project Video

ABOUT the Cocoa Hubs Project
The Cocoa Hubs project is a collaborative initiative between Fairtrade Africa and Tropenbos Ghana, with the support from the Embassy of the Kingdom of the Netherlands. The project aims to transform existing Rural Service Centers (RSCs) into Cocoa Hubs, creating centralized platforms that will enhance the sustainability and profitability of cocoa farming in Ghana. Through the implementation of the project, it is expected that the hubs will serve as key pillars in improving the livelihood of cocoa farmers by providing essential services, training, and access to market opportunities.
By facilitating access to critical resources, the project will empower farmers to enhance their competitiveness, promote financial inclusion, and strengthen climate resilience.
Additionally, the Cocoa Hubs project will support value addition, efficient logistics, environmental sustainability, and land rehabilitation, fostering long-term growth and prosperity for cocoa communities. The project currently has onboarded 19 Rural Service Centres across Central, Eastern, Western North, Ashanti , Ahafo and Bono Regions of Ghana.

ASSIGNMENT PURPOSE
Rural Service Centres (RSCs) play a critical role in providing essential services to cocoa farmers, facilitating access to inputs, tools, and knowledge. Despite their pivotal role, their potential as strategic partners for investment and private sector collaboration remains underutilized. This video project aims to position RSCs as the preferred partner in the cocoa value chain, emphasizing their impact, trustworthiness, and attractiveness to private sector players and investors.

OBJECTIVE OF THE ASSIGNMENT
To develop a compelling, visually engaging, and narrative-driven video that:

• Highlights the strategic role of Rural Service Centres in cocoa production and service delivery.
• Showcases the unique value proposition of RSCs as partner of choice to the private sector.
• Encourages investment and collaboration from private companies and stakeholders in the cocoa space.
• Builds trust and credibility around the capacity and reach of RSCs.

SCOPE OF WORK
The selected video production company/consultant will be responsible for:

• Concept development: Craft a clear storyline and script that positions RSCs as indispensable partners in the cocoa value chain.
• Pre-production: Storyboarding, scripting, and planning interviews or footage capturing real-life operations of RSCs.
• Production: Filming on location at selected Rural Service Centres and cocoa farms to showcase services, tools, and interactions with farmers and private sector players.
• Post-production: Editing, adding voiceover, music, graphics, subtitles, and branding elements.
• Final delivery of the video in multiple formats suitable for online platforms, presentations, and stakeholder engagements.

SPECIFIC RESULTS AND DELIVERABLES

• A storyboard and script for approval before production.
• A high-quality video (duration: 3–5 minutes) with professional visuals, audio, and graphics.
• Short teaser clips (30 seconds to 1 minute) for social media use.
• Raw footage and project files.
• A written summary report of the production process and recommendations for dissemination.

TARGET AUDIENCE

• Private sector companies (input suppliers, agrochemical companies, equipment providers).
• Investors and development partners interested in the cocoa sector.
• Cocoa farmers and community stakeholders.
• Government agencies and NGOs supporting rural development.

SCHEDULE
The entire project, from inception to final delivery, is expected to be completed within 8 weeks.

Required Skills or Experience

QUALIFICATIONS

• Proven experience in producing agricultural or rural development promotional videos.

SKILLS

• Ability to create engaging narratives that connect with private sector and investment audiences.
• Strong technical skills in filming, editing, and post-production.
• Familiarity with the cocoa sector and rural service delivery is an advantage.

Evaluation Criteria