Public Relations, Advertising & Marketing


Organizer Ghana Institute of Journalism
Venue Ghana Institute of Journalism, Ringway Campus, Accra
Start Date May 10, 2022
End Date May 24, 2022
Time 05:00 pm
Fees GH¢1,400.00

Event Description

This is a three week (3) intensive course (Evening Sessions: 5pm - 7pm) weekdays only.  

Course Objectives: 

This course is designed as a refresher course for practitioners and serves as an introductory course for participants who are new to the field of Public Relations, Advertising and Marketing. 

Course Content:

Public Relation

  • Introduction to PR
  • Functions of PR
  • Research in PR
  • Public Opinion
  • Communication Methods in PR


  • Introduction to Advertising
  • Campaign Planing 
  • Copy writing 
  • Sales & Advertising Strategies 
  • Ethics of Advertising


  • Overview of Marketing 
  • Marketing Environment 
  • Understanding Buyer Behaviour 
  • Strategy Marketing Planning 
  • Customer Care 

How To Participate

Course Fee: USD 600 for foreign participants

Bank: Zenith Bank (any branch)

Account number: 6010160472

Application forms are available for GHC 50 at the Institute's reception or download at the Institute website: Completed forms should be submitted with one passport size photograph. 

For more details, please contact 0302228336 / 0247720299 / 0240136381

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