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RFP - SOCIAL MEDIA CAMPAIGN MANAGEMENT AND CONTENT PRODUCTION

JOB SUMMARY
Company	Creative Asso...
Industry	NGO/IGO/INGO
Category	Communication...
Location	Tamale
Job Status	Full-time
Salary	GH¢
Education	Qualified
Experience	3 years
Job Expires	Nov 30, 2023
Contact	...

Company Profile

Creative Associates International Inc. is a dynamic and fast-growing professional services firm that specializes in international development in the areas of education, democratic transitions and stabilization in post-conflict environments. Based in Washington, DC, the firm has a field presence in 30 countries worldwide with a strong and diverse portfolio that includes global contracts with the U.S. Agency for International Development (USAID) and other clients including the U.S. Department of State and the U.S. Department of Defense. The firm has earned a solid reputation among its clients and missions worldwide and is well-regarded by competitors and partners alike.

Job Description

REQUEST FOR PROPOSALS (RFP)

SOCIAL MEDIA CAMPAIGN MANAGEMENT AND CONTENT PRODUCTION RFP No: LRI-RFP-202311-073
RFP Number: LRI-RFP-202311-073
Description: Social Media Campaign Management and Content Production
RFP Release Date: November 2,2023
RFP Closing Date: November 30,2023
RFP Closing Time: 04:00PM UTC (Ghana Time)
From: Creative Associates International, Inc., Washington, DC, on behalf of Littorals Regional Initiative (LRI) program
Funded by: USAID/OTI, 7200AA19D00016 (SWIFT 5-Programs), TO: 7200AA21F00001

Creative Associates International, Inc., acting on behalf of the USAID/OTI Littorals Regional Initiative (LRI) program in Ghana is soliciting offers for technical expertise in accordance with the Scope of Work included in Attachment 1, and Creative’s Consultant Agreement Terms and Conditions included in Attachment 2.

All correspondence and/or inquiries regarding this Request for Proposals (RFP) must reference the above RFP number and be directed via email to: lri-bids@lri-creative.com Creative intends to award Level of Effort consultant agreement but reserves the right to make multiple awards or no award.

Please submit the following documents to provide a quote in response to this RFP:

Confirm through a Cover Letter that you have the qualifications and experience to perform the work as defined in the Scope of work AND are available to perform the work during the period of performance required.
An updated CV that reflects the education, skills, and experience required in Attachment 1, and demonstrates the ability to carry out the scope of work.
Signed and completed forms as follows:
- Attachments 3-7 (included in one file):

Please note: completed attachment forms 4, 5, and 7 are required only if you have been selected for the consulting opportunity. Attachments 3 and 6 shall be completed.

Introduction

ATTACHMENT 1, SCOPE OF WORK

Social Media Campaign Management and Content Production

The Littorals Regional Initiative (LRI) program, implemented by Creative Associates International and funded by USAID/OTI, is a critical strategic endeavor to enhance stability in coastal West Africa. Centered on the nations of Ghana, Togo, and Benin, the LRI program strives to address significant challenges facing these regions, including intra- Muslim tensions, farmer-herder conflicts, and land and chieftaincy disputes. These dynamics could provide avenues for violent extremist organizations (VEOs) to expand their influence and destabilize these critical regions if left unaddressed.

To counter these threats, the LRI program works on multiple fronts. It seeks to increase awareness of preventing violent extremism among local government and critical stakeholders, address destabilizing dynamics, reduce youth vulnerabilities, and strengthen women’s role in conflict mitigation. The program collaborates closely with local partners, including civil society organizations, religious leaders, and media actors, to achieve these objectives.

One of the LRI program’s strategies is leveraging the power of social media to reach out to, engage with, and empower the target communities. This Blanket Purchase Agreement (BPA) seeks one or multiple individuals or firms with proven expertise in managing social media campaigns and producing engaging and culturally sensitive content. The selected individual or firm will play a significant role in supporting and managing social media campaigns for the LRI activities implemented by local partners, thereby enhancing the reach and impact of these initiatives.

Through this BPA, the LRI program aims to strengthen the social media presence of its local partners, create a platform for dialogue and engagement, and promote a narrative of peace, stability, and empowerment. The selected individual or firm will collaborate closely with local partners to ensure that the social media campaigns are aligned with the on-ground realities, culturally sensitive, and effective in reaching out to and engaging with the target audience.

Objective of the Blanket Purchase Agreement (BPA)

The main objective of this BPA is to engage individuals and/or firm with proven experience in developing and managing successful social media campaigns, producing engaging video, audio, and written content in various formats, and working collaboratively with local partners to amplify their efforts in empowering women, youth, and minority groups.

TASKS TO BE PERFORMED

Social Media Campaign Management:
- Develop and implement a comprehensive social media strategy for LRI’s local
- partners.
- Create engaging content for social media platforms to raise awareness and promote the programs.
- Assist in managing social media accounts of local partners, including posting updates, responding to comments and messages, and monitoring analytics.
- Regularly track and analyze social media metrics to evaluate the effectiveness of the campaign and make necessary adjustments.
Content Production:
- Develop scripts for videos and audios that effectively communicate the goals and
- impact of the campaigns LRI’s local partners want to carry forward.
- Ensure the inclusion of local languages in the content to reach marginalized populations in the northern regions of Benin effectively.
- Coordinate and oversee the production process, including filming, editing, and post-production.
- Take professional photos and videos as directed by Creative’s Communications
- team and LRI staff.
Collaboration with Local Partners
- The selected individuals and firms will work closely with local partners, including civil society organizations (CSOs) and local government officials, to amplify their social media campaigns. This includes providing technical assistance, sharing best practices, and collaborating on content creation.
Deliverables and Timeline

Regular progress reports on social media campaign performance, including metrics and analytics.
Timely delivery of high-quality videos, audio, and other content as per agreed- upon schedule.
Series of professional photographs and videos, including individual video and audio interviews based on formats established by Creative and LRI, as well as b-roll of locations, individuals, and related matters, on an external hard drive (provided by Creative).
Signed consent forms from interviewees using the form provided by Creative.
Log video in a Microsoft Word document based on criteria established by Creative and LRI.
All photos tagged based on criteria established by Creative.

The engagement period and specific timelines for each assignment will be determined in consultation with USAID/OTI LRI.

EQUIPMENT

The Consultant must demonstrate that he/she has the equipment required to perform the work as described in the Statement of Capabilities. He/she will provide the list and technical characteristics of the equipment he/she has and that he/she masters.

WORK ASSIGNMENT

Consultants with the requisite qualifications will be given a Blanket Consulting Agreement under which specific work assignments will be ordered on an ad hoc basis, subject to consultant’s availability. Consultants may be required to compete against other similarly qualified consultants, though generally work will be assigned and negotiated directly with the consultant.

OTHER MATTERS

At the time of Blanket Consulting Agreement signature, the Consultant and LRI will agree on a Work location. When travelling outside of the Work Location for assignments, Creative will pay Meals & Incidental Expenses (M&IE) and accommodation based on its travel policy.

Required Skills or Experience

Required/Desired Qualifications for Social Media Campaign Management and Content Production
I. Proven track record in managing successful social media campaigns, preferably in the peace and security, and conflict resolution sectors.
II. Experienced working with local CSOs, local authorities, and various media outlets.
III. Proficiency in scriptwriting, video production, and photography, with a portfolio showcasing previous work.
IV. Familiarity with marginalized populations and experience in effectively communicating with and representing their voices.
V. Knowledge of local languages in the northern regions of Ghana is an advantage.
VI. Minimum of three (3) years of work experience in photography and videography required.
VII. Ability to edit video in Adobe Premiere Pro strongly preferred.
VIII. Strong written and oral communication skills in English.
IX. Proficiency at using Microsoft Office software, particularly Word, is required.

How To Apply

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